Mayor Knox White says VisitGreenvilleSC estimates we’ve lost 70,000 hotel room nights from events that Greenville could not accommodate without a development like this.
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The event, which also took place in cities like Charlotte, Raleigh, and Nashville in January, urges participants to explore new coffee shops in their city.
The annual food and wine festival features events similar to the main euphoria festival, which will take place Sept. 19-22. Proceeds from euphoria events support local nonprofits that fight food insecurity in Greenville.
Trueline is launching founding memberships for its private Green Room club, offering exclusive access, priority ticketing, and elevated hospitality ahead of its 2026 opening.
