euphoria 2025 will take over Greenville for its 20th year

From Thursday, Sept. 18 to Sunday, Sept. 21, Greenville’s chefs, beverage pros, and musicians will serve, teach, and perform for thousands of locals and tourists.

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Eat, drink, and rock on. | Photo by GVLtoday

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Cheers to 20 years. euphoria, Greenville’s food and wine festival supporting local charities, dropped its fall lineup to celebrate its 20th year. Eat, drink, and be merry from Thursday, Sept. 18 to Sunday, Sept. 21.

80+ signature events

Fan favorites like Feast by the Field (the festival-style event at Fluor Field) + The Stars Align (featuring two guest chefs from Michelin-starred restaurants) are back for the 20th year, but there are also new events like Conveniently Crafted (a chef’s elevated take on convenience store Southern favorites at the Spinx Market) + Espress Yo’ Self (an espresso martini-centered classroom at Paloma).

$5 million economic impact

The 2024 festival brought ~$5 million in economic impact to Greenville + distributed 10,623 tickets — 41% of which came from tourists.

45+ local charities benefited

Yesterday, euphoria presented $140,000 to seven local non-profits, including Walt’s Waltz + Mill Village Farms, joining the list of local charities that have benefited from euphoria since 2006.

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