Plans for the Trueline music venue are underway on Rhett Street in the West End

The Trueline music venue, to be located at 401 Rhett St., plans to feature a main hall, intimate performance room, rooftop terrace, and courtyard, are underway, with a crowdfuning campaign in place to make them happen.

Conceptual rendering of Truline | Rendering via Community Journals and Trueline

Conceptual rendering of Truline | Rendering via Community Journals, provided by Trueline

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Is the idea of a music venue in the West End music to your ears? Well, listen up, because it could become real.

Plans are back underway for the Trueline music venue to fill the former D&B Glass building at 401 Rhett St. — across from the 400 Rhett apartment complex and near Fluor Field at the West End.

Here’s a breakdown of what’s planned and the funding campaign to make it happen:

The features

Currently set to be complete by the fourth quarter of 2024, plans for the two-story, 34,000-sqft space include:

  • A 1,700-seat main hall
  • A 400-seat intimate performance room
  • A VIP club
  • Multiple bars
  • A rooftop terrace
  • A courtyard

The space aims to host a variety of events, including “underplays, multi-days, block parties, dance parties, festivals, and other unique experiences to delight fans.”

The fund

A crowdfunding campaign through Greenville’s Vicinity Capital is open now through Sunday, June 11, with the goal to raise $10 million to complete the venue. Interested investors can align with three opportunity tiers, each paired with different incentives:

  • “Rockstar” Investor: $1 million minimum investment
  • “In the Band” Investor: $250,000 to $999,999 minimum investment
  • “Rising Star” Investor: $1,000 to $249,000 minimum investment

See Truline founder Michael Grozier’s thoughts on why he wants to bring Truline to Greenville in the Upstate Business Journal and check out the full campaign, complete with the project’s vision and investment details.

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