Is the idea of a music venue in the West End music to your ears? Well, listen up, because it could become real.
Plans are back underway for the Trueline music venue to fill the former D&B Glass building at 401 Rhett St. — across from the 400 Rhett apartment complex and near Fluor Field at the West End.
Here’s a breakdown of what’s planned and the funding campaign to make it happen:
The features
Currently set to be complete by the fourth quarter of 2024, plans for the two-story, 34,000-sqft space include:
- A 1,700-seat main hall
- A 400-seat intimate performance room
- A VIP club
- Multiple bars
- A rooftop terrace
- A courtyard
The space aims to host a variety of events, including “underplays, multi-days, block parties, dance parties, festivals, and other unique experiences to delight fans.”
The fund
A crowdfunding campaign through Greenville’s Vicinity Capital is open now through Sunday, June 11, with the goal to raise $10 million to complete the venue. Interested investors can align with three opportunity tiers, each paired with different incentives:
- “Rockstar” Investor: $1 million minimum investment
- “In the Band” Investor: $250,000 to $999,999 minimum investment
- “Rising Star” Investor: $1,000 to $249,000 minimum investment
See Truline founder Michael Grozier’s thoughts on why he wants to bring Truline to Greenville in the Upstate Business Journal and check out the full campaign, complete with the project’s vision and investment details.
Trueline Highlights from Vicinity Capital on Vimeo.
