Is Greenville the next live music destination?

There are major investments happening in the live music scene across our city, with many ongoing projects hitting big milestones.

GVL_Trueline_NOV2025

The final beam is in place at Trueline. | Photo by GVLtoday

With $150 million currently being invested in Greenville’s live music ecosystem, our city is poised to become a destination for fans across genres.

That figure is straight from President & CEO of Greenville City Economic Development Corporation Sam Konduros. Here’s how it breaks down:

“Trueline is going to have a role in driving culture, commerce, and a hell of a lot of connection in this city,” Konduros said of the new West End venue.

After some delays, Trueline is finally taking shape and expects to open in 2026. The final piece of the steel structure — which we got to sign — went into place at the end of October.

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