Greenville is making music moves to bring more artists, bigger acts + new experiences to the heart of downtown.
Enter: A Music Project (AMP), the Peace Center’s plans to repurpose + renovate three existing buildings on its six-acre campus to make way for a music club, a listening room, a recording studio, and more.
The $36 million projects, set to break ground in February 2023, are part of a bigger strategic plan that’s been in the works for years: To build Greenville’s local music scene with a 10-venue arts and entertainment campus by 2030, a goal that will be met by 2024 if all goes as planned, including a hearing before the City’s Design Review Board on Thurs., Oct. 6.
The vibe: Like Asheville’s The Orange Peel. | Renderings provided by Details PR, Photos by GVLtoday
Coach Music Factory
Dancing is encouraged at the historic Roe Coach Factory, which will become a three-tiered club with a patio, a second floor outdoor balcony + bars on each level. Get ready to enjoy acts from a broad range of genres to satisfy every type of music fan with 1,300 of your closest friends.
In addition to overlooking the Coach Music Factory’s indoor stage, the second-floor balcony also overlooks the TD Stage, increasing capacity + the tickets to be sold for acts performing there — which The Peace Center says will help bring even bigger names to Greenville’s music scene.
Taylor Swift was discovered at The Bluebird. Who will be discovered here? | Renderings via Details PR
Located inside the historic Gullick and Markley buildings on Main Street, this will be an intimate listening room seating just 250 music fans. Listeners will have a chance to closely connect with artists in a casual setting. Think of this as Greenville’s own Bluebird Cafe, the famous Music City joint (hey, NASHtoday 👋).
Directly above The Mockingbird, a three-bedroom suite will be available to artists performing at any Peace Center venue. The space provides artists an escape from life on the road or a convenient place to crash before or after their performance.
Right next to the Artist Dorm, a professional recording studio — managed and operated by the Peace Center — will be available for booking for local + visiting artists (and podcasters).
The Wyche Pavilion, Riverwalk + Gardens
The outdoor event space — famously located along the Reedy River — will get a face lift, including new floors and a new ceiling with fans. The changes aren’t just inside the structure: A garden-like setting, designed to compliment Falls Park, will surround the open-air venue and feature a riverwalk, natural foliage + subtle landscape lighting.