The City of Greenville unveiled plans for the Falls Park Conference District

Mayor Knox White says VisitGreenvilleSC estimates we’ve lost 70,000 hotel room nights from events that Greenville could not accommodate without a development like this.

GVL_Falls_Park_Conference_District_MARCH2026

The site offers walkability to Falls Park and Main Street. | Site plan via the City of Greenville

Meet the Falls Park Conference District. New plans from the City of Greenville would transform about six acres along Falls Street and East Camperdown. City Council will vote Monday, March 9 to secure 14 parcels of land to get the ball rolling.

First reported by the Greenville Journal, the plans feature a hotel and conference center in the heart of downtown, something Mayor Knox White says the city currently lacks.

GVL_Falls_Park_Conference_Center_Drone_MAR2026

Here’s what the site looks like now. | Photos by the City of Greenville

It’s backed by $500 million in public and private investment. Here’s what funding has been identified so far:

  • City of Greenville: $135 million investment (from local and state accommodations tax funding and parking revenue) in public infrastructure like the conference center and parking garage
  • SC General Assembly: $19 million previously allocated for a conference center project

According to VisitGreenvilleSC, this would bring in 100+ new events annually, generating $22 million in new visitor spending and $35 million in incremental economic impact.

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