Support Us Button Widget
Sponsored Content

Invest Local: The latest on Trueline Greenville

A brand new, state-of-the-art music venue is coming to Greenville’s West End in 2024 — and locals have a chance to invest in its success.

Sponsored by
Rendering of Trueline music venue interior

Inspiration for Main Hall space (unofficial rendering).

Image provided by Trueline Greenville

We recently shared the exciting news that development is underway for Trueline Greenville, a multi-capacity music venue anticipated to open in late 2024.

Picture this:

  • A two-story, 1,700-person capacity main hall, ideal for bringing national touring acts to Greenville
  • A 400-person capacity performance room for more intimate shows featuring local and regional artists
  • VIP lounges, multiple bars, and state-of-the-art sound, lighting, and interactive technology
  • A prime location in the walkable West End
Untitled (2).png

Inspiration for the VIP Club space (unofficial rendering).

Image provided by Trueline Greenville

The sustainable, independent venue — which plans to prominently feature work from local visual artists — will also serve as an innovative space for private events, from corporate celebrations to seriously cool weddings.

Two men standing next to painting

Founder Michael Grozier (right) with local Greenville-based artist Jared Emerson (left).

Photo provided by Trueline Greenville

Speaking of seriously cool, this much-anticipated new addition to our city doubles as an investment opportunity, so locals can directly become a part of Trueline’s success.

The venue will leverage multiple, sustainable revenue centers, and they plan to be open daily (read: there will always be something going on, from shows to events and more).

Why consider investing local? Not only is it an opportunity to diversify your investments, but to support something you can see and be a part of.

Trueline Greenville’s founders, who recognize that our city is primed for a vibrant and dynamic expansion of its live music scene, hope to break ground on the venue at the end of October. Pro tip: Investing now means you’ll be invited to join in and celebrate — and we hear it won’t be your average groundbreaking.

Trueline exterior rendering

Trueline is expected to open in late 2024, and locals have the opportunity now to invest in its success.

Image provided by Trueline Greenville

We also heard you, readers, when we asked what bands you hope to see at Trueline once it’s open. More than 200 of you responded, name-dropping everyone from Hanson to Darius Rucker, Band of Horses to Sheryl Crow, Sturgill Simpson to Coldplay, Garth Brooks to King Gizzard & The Lizard Wizard, and more. Your answers spanned the musical spectrum, representing genres like:

  • Rock: 30%
  • Country: 20%
  • Pop: 15%
  • Folk/Singer-songwriter: 10%
  • Blues/R&B/Soul: 7%
  • Bluegrass/Americana: 5%
  • Plus: Metal, electronic/dance, jazz, reggae, hip-hop, Latin, Christian/gospel + more.

Excited about Trueline Greenville — and want to be a part of its success? Join the hundreds of locals who expressed interest or have already invested. Explore the investment.*

Invest in Greenville’s growth

More from GVLtoday
Taking the train isn’t just for commuters — it’s also a method of leisure travel that’s growing in popularity.
We’re re-imagining this annual parade to be entirely themed after Greenville.
Discover Greenville’s late-night dining spots, from bagels and pizza to pub fare and desserts, perfect for post-11 p.m. cravings.
Whether your neighborhood is sweet or savory, cheesy or carby, we put together a list of Greenville suburbs as Thanksgiving sides to liven up your family dinner.
The Picklr is coming to the North Hills Shopping Center in early 2025 and will feature a pro shop, event space, and grab-and-go food and drinks.
We’re a short drive from some of the best trees in the US, and we’ve rounded up 10+ Christmas tree farms where you can pick your perfect pine.
The annual toilet trophy contest winners have been announced, and here are Off the Grid Greenville’s picks for the 2024 Flushie Award winners.
Duke Energy launched an online street + light repair form on its website so you can apply to get your light fixed in a jiffy.
Each year, the Gratefull GVL event brings together thousands of Greenvillians for a communal meal during the week of Thanksgiving.
Check out some of the coolest, most unique Airbnb and Vrbo rentals around Greenville, South Carolina and plan for your next adventure or staycation.