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Invest Local: The latest on Trueline Greenville

A brand new, state-of-the-art music venue is coming to Greenville’s West End in 2024 — and locals have a chance to invest in its success.

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Rendering of Trueline music venue interior

Inspiration for Main Hall space (unofficial rendering).

Image provided by Trueline Greenville

We recently shared the exciting news that development is underway for Trueline Greenville, a multi-capacity music venue anticipated to open in late 2024.

Picture this:

  • A two-story, 1,700-person capacity main hall, ideal for bringing national touring acts to Greenville
  • A 400-person capacity performance room for more intimate shows featuring local and regional artists
  • VIP lounges, multiple bars, and state-of-the-art sound, lighting, and interactive technology
  • A prime location in the walkable West End
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Inspiration for the VIP Club space (unofficial rendering).

Image provided by Trueline Greenville

The sustainable, independent venue — which plans to prominently feature work from local visual artists — will also serve as an innovative space for private events, from corporate celebrations to seriously cool weddings.

Two men standing next to painting

Founder Michael Grozier (right) with local Greenville-based artist Jared Emerson (left).

Photo provided by Trueline Greenville

Speaking of seriously cool, this much-anticipated new addition to our city doubles as an investment opportunity, so locals can directly become a part of Trueline’s success.

The venue will leverage multiple, sustainable revenue centers, and they plan to be open daily (read: there will always be something going on, from shows to events and more).

Why consider investing local? Not only is it an opportunity to diversify your investments, but to support something you can see and be a part of.

Trueline Greenville’s founders, who recognize that our city is primed for a vibrant and dynamic expansion of its live music scene, hope to break ground on the venue at the end of October. Pro tip: Investing now means you’ll be invited to join in and celebrate — and we hear it won’t be your average groundbreaking.

Trueline exterior rendering

Trueline is expected to open in late 2024, and locals have the opportunity now to invest in its success.

Image provided by Trueline Greenville

We also heard you, readers, when we asked what bands you hope to see at Trueline once it’s open. More than 200 of you responded, name-dropping everyone from Hanson to Darius Rucker, Band of Horses to Sheryl Crow, Sturgill Simpson to Coldplay, Garth Brooks to King Gizzard & The Lizard Wizard, and more. Your answers spanned the musical spectrum, representing genres like:

  • Rock: 30%
  • Country: 20%
  • Pop: 15%
  • Folk/Singer-songwriter: 10%
  • Blues/R&B/Soul: 7%
  • Bluegrass/Americana: 5%
  • Plus: Metal, electronic/dance, jazz, reggae, hip-hop, Latin, Christian/gospel + more.

Excited about Trueline Greenville — and want to be a part of its success? Join the hundreds of locals who expressed interest or have already invested. Explore the investment.*

Invest in Greenville’s growth