Support Us Button Widget

How Greenville’s record-breaking tourism affects you

VisitGreenvilleSC shared new tourism figures, including tax relief it brings residents in and around Greenville.

GVL_SEC_Tournament_MAR2025

The SEC Tournament alone generated an estimated $18 million economic impact.

Photo by GVLtoday

“Greenville is full.” Chances are, if you haven’t typed those words in a comments section on social media, you’ve read them. Today, we’re talking tourism, and while the initial impact of visitors that come to mind is larger crowds on Main Street and the Liberty Bridge, there’s also a positive impact on your wallet.

According to VisitGreenvilleSC‘s annual report released last night, tourism:

Had a $2.5 billion economic impact last year

This figure signals visitors aren’t just staying in hotels — their dollars ripple into restaurants, retail, transportation, and entertainment.

Generated $201 million in visitor tax revenue

That means visitors directly subsidize resident quality of life, offsetting costs locals would otherwise bear.

Supports 1 in 25 jobs

It also funds $655 million in personal income, putting money directly into Greenville households through visitor-driven employment.

Saves Greenville households $931 per year in taxes

It’s not just money in the pockets of those working in hospitality. Tourism in our community saves you money as a local.

More visitors mean more dollars reinvested in the community we call home, supporting small businesses, jobs, and services that benefit residents. Tourism helps make Greenville the vibrant place where so many of us are proud to live.

More from GVLtoday
It was almost exactly 28 years ago when Greenvillians said goodbye to the historic Greenville Memorial Auditorium.
Cue the Noah Kahan playlist — we’re heading to New England.
Dough not worry, the fan-favorite Greenville holiday tradition — The Greenville Gingerbread Exhibit — is back.
Make your voice heard, nominate your favorite local biz and they could win GVLtoday’s Best Competition.
A new Wind Phone now offers visitors a quiet space in Conestee’s Rock Garden to share unspoken words with lost loved ones.
Greenville’s civic and business leaders are traveling to Boise, Idaho, for a multiday Intercommunity Leadership Visit — exploring how one of America’s top-ranked cities is tackling growth, innovation, and quality of life. We’re taking you along.
Once a 1929 synagogue, now a downtown retreat — 307 Townes Street blends history, craftsmanship, and modern luxury. From a dome-crowned primary suite to a garden oasis with a heated pool, this landmark home is on the market.
Here’s how you can turn your old photos and records into a piece of Greenville history.
We think it might be time for GVL to get a flag of its own.