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How Greenville’s record-breaking tourism affects you

VisitGreenvilleSC shared new tourism figures, including tax relief it brings residents in and around Greenville.

GVL_SEC_Tournament_MAR2025

The SEC Tournament alone generated an estimated $18 million economic impact.

Photo by GVLtoday

“Greenville is full.” Chances are, if you haven’t typed those words in a comments section on social media, you’ve read them. Today, we’re talking tourism, and while the initial impact of visitors that come to mind is larger crowds on Main Street and the Liberty Bridge, there’s also a positive impact on your wallet.

According to VisitGreenvilleSC‘s annual report released last night, tourism:

Had a $2.5 billion economic impact last year

This figure signals visitors aren’t just staying in hotels — their dollars ripple into restaurants, retail, transportation, and entertainment.

Generated $201 million in visitor tax revenue

That means visitors directly subsidize resident quality of life, offsetting costs locals would otherwise bear.

Supports 1 in 25 jobs

It also funds $655 million in personal income, putting money directly into Greenville households through visitor-driven employment.

Saves Greenville households $931 per year in taxes

It’s not just money in the pockets of those working in hospitality. Tourism in our community saves you money as a local.

More visitors mean more dollars reinvested in the community we call home, supporting small businesses, jobs, and services that benefit residents. Tourism helps make Greenville the vibrant place where so many of us are proud to live.

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