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Why The Village dropped “of West Greenville”

The residential neighborhood is still known as The Village of West Greenville, but the businesses wanted an identity that differentiated from Greenville’s The West End.

April 29, 2025 • 
Danielle Johnson
GVL_The_Village_APR2025

Did you know GVLtoday began in The Village + our offices are located in Poe West? | Photo by GVLtoday

The Village of West Greenville’s business district is dropping “of West Greenville.” It’s just The Village now.

This isn’t a rebranding of the residential neighborhood, which is rich in mill history, but rather a refresh for the 150+ businesses along the neighborhood’s commercial corridor. The goal is to distinguish The Village from Greenville’s historic West End, so restaurants, artists, and business owners can say, “You can find us in The Village,” and people know exactly where to go.

Cadency — a student-led marketing agency at Clemson — explored the area’s history, conducted surveys, and spoke with business owners to develop the new logo and website.

Are you looking for the best time to visit The Village? Keep an eye on its events calendar.

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