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Goodwill at the Trail is bringing three unique secondhand shops together

Goodwill is reimagining its Haywood Road location, focusing on its connectivity via the Swamp Rabbit Trail.

GVL_Goodwill_Trail_APR2025

The view from the SRT bridge. | Rendering via Goodwill

Goodwill’s Haywood Road location will soon become a “reimagined shopping and community hub.” Meet Goodwill at the Trail, blending retail, sustainability, and social impact when it opens this July.

The location will feature three concepts under one roof:

  • Auten’s Loft — A curated boutique featuring name-brand items at thrift store prices
  • SecondStory — A cozy thrift bookstore stocked with thousands of titles
  • A new retail store — A refreshed, modernized Goodwill shopping space built around sustainability and discovery

The site will also feature the Upstate Resource and Opportunity Center offering job training and career services.

What’s wheelie cool? It will all be accessible by the Prisma Health Swamp Rabbit Trail.

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