How Greenville’s future music scene is honoring a venue from the past

Trueline has several plans to play homage to The Handlebar, a mid-size venue that hosted musical acts in Greenville for 20 years.

GVL_The_Handlebar_Trueline_AUG2024

Meet the new Handlebar, coming to Trueline.

Rendering via Trueline

From 1994-2014, The Handlebar was Greenville’s only mid-size music venue, attracting local crowds for regional and national acts including John Mayer, Joan Baez, Zach Brown, and Sugarland. Ten years after its closure, the next era of live music in Greenville wants to honor the space that came before it.

The Handlebar Reunion

Trueline — a live music venue currently under construction in Greenville’s West End — is hosting a Handlebar Reunion this Saturday, Aug. 10. Though the event is sold-out, you can win tickets to the reunion by sharing your favorite Handlebar memories. Did you see an unforgettable show? Did you fall in love at The Handlebar? Share your story with the Trueline team.

The Trueline Handlebrick Campaign

The Handlebar’s legacy will continue on beyond this weekend’s reunion with an intimate listening room at Trueline when it opens in 2025. Custom bricks featuring fans’ memories will help construct the space with proceeds from the bricks supporting a local non-profit organization, to be chosen by Handlebar founder John Jeter + Trueline founder Mike Grozier.

Want to learn more about The Handlebar’s history? Read Jeter’s book, “Rockin’ A Hard Place.”

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