Sponsored Content

Free weekly concerts return to downtown Greenville

Dance around NOMA Square during Piedmont Natural Gas Downtown Alive, happening every Thursday now through Aug. 28.

Sponsored by
GVL-MAC-March 2025.gif

More than 45,000 people attend Downtown Alive each year.

Photos provided by MAC

Thursdays just got more lively. Piedmont Natural Gas Downtown Alive returns this week with live music, local art, and more family-friendly fun in NOMA Square’s beautiful outdoor space.

Every Thursday (now through Aug. 28), the street will close from 5:30-8:30 p.m. for Greenvillians to walk and dance around the block between East North and College streets. Visitors can expect two live music sets from local bands at 5:50 p.m. and 7:20 p.m. This event is free to attend + drinks and food are available for purchase.

Also back this year is Arts After Dark, a market where local fine arts vendors will showcase their work and host demonstrations every third Thursday of the month. Hey artists — you can still apply to be a vendor.

The best part? Attending Downtown Alive supports Greenville’s arts community and culture because proceeds benefit the Metropolitan Arts Council’s programs and services.

See this year’s lineup

More from GVLtoday
From upgraded suites to all-new menus around the ballpark, 2026 is all about celebrating the Upstate’s “Home Team.”
The road to the Final Four could start in Greenville, either for the Furman Paladins looking to shine their glass slippers or one of the eight teams starting the NCAA Tournament here for rounds one and two.
Grab a blanket and settle in to see these artists at local outdoor venues in Greenville.
Each week, GVLtoday and CLTtoday will recap “Top Chef: Carolinas” with fun facts we’ve learned from our reporting behind the scenes and our pro tips about venues featured in each of our cities.
Dining in Greenville is always a fresh experience, with new restaurants popping up all the time — and more on the way.
Mayor Knox White says VisitGreenvilleSC estimates we’ve lost 70,000 hotel room nights from events that Greenville could not accommodate without a development like this.
It’s free to attend as the sports network spotlights Greenville and the SEC Women’s Basketball Tournament.
This is the ultimate “what if,” and it’s all in good fun. Which side of Main Street would you choose?
This is a new dining experience from the Papi’s Tacos team.
We sat down with the “Top Chef” team to find out what moments they loved most when filming this season in Greenville.