How a public-private partnership will transform Laurens Road

The City of Greenville + Verdae Development, Inc. entered an agreement that will transform hundreds of acres along Laurens Road.

GVL_Laurens_Road_Verdae_DEC2024

Here’s a future vision of Laurens Road.

Rendering via Verdae Development, Inc.

“How can we help Laurens Road reach its full and best potential?”

That’s the question posed by District 4 City Councilmember Will Brasington, explaining the City of Greenville’s new public-private partnership to redevelop 223 acres along Laurens Road without raising your taxes.

On Monday, Dec. 9, city council gave final approval to a tax increment financing (TIF) district to support the development of Laurens Road’s east side from Haywood Road to Verdae Boulevard.

How does it work?

Property values will go up with this redevelopment which means property taxes will be higher generating more revenue for the City of Greenville. When that happens, the property tax revenue will be broken into two streams:

  • Half will go to the developer, Verdae Development, Inc.
  • Half will go to the City of Greenville, Greenville County, and the Greenville County School District

What can you expect to see?

“It’s a little bit of a blank canvas that a lot can be done with,” said CEO Verdae Development, Inc. Dan Klausner.

GVL_Laurens_Road_Verdae_DEC2024

December | There’s still time where this could change, but our explanation of the Laurens Road TIF is the most clicked story of the final month of 2024.
Rendering by Verdae Development, Inc.

The developer will focus on ~90 acres of property to create “a new urban node and destination” that aligns with the GVL 2040 Comprehensive Plan. Once the development is complete, the City of Greenville will use $285 million in bonds to purchase public areas and infrastructure.

The developer will pay to construct:

  • Infrastructure
  • Utilities
  • Single and multi-family homes
  • Parking facilities
GVL_Legacy_Connector_Verdae_DEC2024

The Legacy Connector opened in early 2024.

Photo by Verdae Development, Inc.

How long will it take?

Phase I of this development is already complete. The Legacy Connector extended the Prisma Health Swamp Rabbit Trail and helped connect neighborhoods to Legacy Park. It was built by Verdae Development, Inc. and is now managed by the City of Greenville.

The remaining phases will take up to 25 years.

More from GVLtoday
Whether you’re plunging into icy water, holding a plank on a Megaformer, or basking in red light, wellness in 2026 is about finding what makes you feel good. With so many options popping up around Greenville, we’re sharing where to try these wellness trends.
Let’s take a look at some stats on the history of snow in Greenville
We saw 2025 design trends come to life at the Hispanic Alliance’s 2025 Homes for the Holiday event.
A new 6,800-sqft indoor golf facility with advanced training technology, six simulator bays, and on-site refreshments is opening soon at Greenville’s Judson Mill District.
The Urban Forest Comprehensive Plan will inventory Greenville’s canopy, shape future tree policy, and invite public input starting in 2026.
We’re looking at the request for proposal to bring in an architect for the project, plus other city halls with features that caught our eye.
It’s the first time the Paladins have ever made it to the College Cup.
Our readers have spoken — here are the best local spots our city has to offer, from the best coffee shop to the best apartment complex to the best dentist.
This year brought development updates, restaurant news, and the final pieces of Unity Park, and GVLtoday was there to cover it all. We’re looking back at 2025’s top stories with our fourth-annual GVLtoday wrapped.