For our next installment of Invest Local — a series in which we shine light on ways Greenvillians can invest their time, talent, and treasure, locally — we’re showcasing Boyd Cycling, located here in the Upstate.
Valued at $6.2 million, Boyd Cycling has been building high-quality bike wheels for more than 15 years. Think: Wheels to brave roads, tracks, mountains, gravel, and cyclocross courses. Now, the biz is gearing up to go worldwide.
The vision
Professional-cyclists-turned-entrepreneurs Nicole and Boyd Johnson co-founded Boyd Cycling in 2009 as an “all things cycling” company. The duo met through racing, got married, and have been building their business ever since.
At first, they sold everything from bike frames to accessories. But in 2011, they went all-in on wheels. They designed their own rims and hubs + launched their in-house product line in 2013, gaining national acclaim. Psst... all wheels are built in Greenville.
In 2021, Boyd Cycling started Olive Manufacturing Group, an aluminum rim manufacturing company based in Greenville. And in early 2024, it acquired German carbon rim manufacturer Munich Composites and created twin capabilities in the US. Why? To acquire their patented, innovative carbon weaving technology and onshore foreign manufacturing jobs to the Upstate.
Investment opportunity
With the brand established, technology developed, and opportunity identified, Boyd Cycling is shifting gears and taking its well-known US company worldwide. The goal: Become a global leader in premium wheels and give our community a chance to participate in that growth.
Explore the investment and learn about other local opportunities with Vicinity.
