Proposed: Mixed-Use Development in Greenville SC’s West End

Design concepts were resubmitted to the City of Greenville’s Design Review Board Urban Panel on Wednesday, Dec. 21.

Design rederings of a proposed mixed use development in Greenville SC's West End.

Concept of what could be at 319 Rhett St. | Rendering by Gateway Ventures, Dynamik Design via The City of Greenville.

Table of Contents

The proposal for a mixed-use development at 319 Rhett St. (next to Otto Izakaya) has been resubmitted to the City of Greenville Design Review Board Urban Panel.

What’s proposed?

The proposed concept features the following:

  • An 11-story, 249-unit multifamily complex with a pool and courtyard
  • A nine-story, 154-room hotel with a cafe + rooftop restaurant
  • A single-story, 5,000-sqft retail space
  • A four-story, 525-space parking garage

This won’t be the first time the DRB has seen plans for 319 Rhett St. The first proposal was submitted in August, discussed in a neighborhood meeting in September, and reviewed by the DRB Urban Panel in October.

Before and after renderings of the proposed mixed use development at 319 Rhett St. | Renderings by Gateway Ventures and Dynamik Design via the City of Greenville

What’s different?

Based on feedback from the board and community, changes include, but are not limited to:

  • 37 additional parking
  • Design changes (think: additional patio spaces, mural art, and exterior lighting)

What’s next?

The proposal will be reviewed by the board on Thursday, Jan. 5 at 4 p.m. Tune into the meeting.

More from GVLtoday
Greenville is full of special places to stay that offer guests a break from traditional motels and hotels.
From upgraded suites to all-new menus around the ballpark, 2026 is all about celebrating the Upstate’s “Home Team.”
The road to the Final Four could start in Greenville, either for the Furman Paladins looking to shine their glass slippers or one of the eight teams starting the NCAA Tournament here for rounds one and two.
Grab a blanket and settle in to see these artists at local outdoor venues in Greenville.
Each week, GVLtoday and CLTtoday will recap “Top Chef: Carolinas” with fun facts we’ve learned from our reporting behind the scenes and our pro tips about venues featured in each of our cities.
Dining in Greenville is always a fresh experience, with new restaurants popping up all the time — and more on the way.
Mayor Knox White says VisitGreenvilleSC estimates we’ve lost 70,000 hotel room nights from events that Greenville could not accommodate without a development like this.
It’s free to attend as the sports network spotlights Greenville and the SEC Women’s Basketball Tournament.
This is the ultimate “what if,” and it’s all in good fun. Which side of Main Street would you choose?
This is a new dining experience from the Papi’s Tacos team.