Support Us Button Widget

John D. Hollingsworth, Jr., the Verdae Master Plan + a new vision for Laurens Road in Greenville, SC

Overlook_flyeye view (1) (1) Large

A future vision of Laurens Road | Renderings by Beyer Blinder Belle Architects and Planners

Yesterday, we teased the new vision for the Verdae Master Plan, which calls for the redevelopment of 90 acres in the Laurens Road corridor into “a next-generation district.”
What made this master plan possible? Enter John D. Hollingsworth, Jr. — the businessman + inventor who, after death, left ~$290 million in monetary + real estate assets to his foundation, Hollingsworth Funds, which has joined forces with Verdae Development to bring a new vision for Laurens Road to life.

Let’s look back on some key moments in the life of John D Hollingsworth, Jr. that led to today’s vision:

1917: John Jr. is born in Atlanta, GA and later moves to Greenville, where his grandfather started a mobile textile machinery business in 1894.

1919: His father takes over, and John Jr. begins to help with the business at 10 years old.

1930s: He attends Furman University for one year.

1942: His father dies and John Jr. takes over the mobile textile machinery business (which his father took over from his grandfather in 1919). He calls the business John D. Hollingsworth on Wheels. He goes on to become a world leader in fiber processing equipment, owning patents for various inventions. As he amassed a fortune, John Jr. was known to purchase large amounts of undeveloped land often.

1976: John Jr. establishes the Hollingsworth Funds, a charitable organization with the mission of supporting local organizations + nonprofits.

1994: John D. Hollingsworth on Wheels lands at No. 208 on Forbes’ 500 list of private companies.

2000: John Jr. dies at 83 years old and donates portions of his ~$400 million fortune (including real estate) to Furman University, the YMCA of Greenville, and other local charities through Hollingsworth Funds.

Hollingsworth Funds real estate assets have also been sold + developed into properties like CU-ICAR, The Shops at Greenridge, and the 1,100 acres known as Verdae today. The land that remains in the area will be the focus of the updated master plan.

Learn more about the new vision for Laurens Road by clicking here.

More from GVLtoday
This year brought development updates, restaurant news, and the final pieces of Unity Park, and GVLtoday was there to cover it all. We’re looking back at 2025’s top stories with our fourth-annual GVLtoday wrapped.
A first-of-its-kind concept in Greenville, the incubator aims to give chefs and business owners the resources they need to succeed.
We asked you to share local organizations, and we’re highlighting them all during this season of giving.
Bookmark this guide for a curated list of events taking place each month that we’re most looking forward to.
Greenville is made up of so many wonderful small businesses, here are a few our readers love in honor of Small Business Saturday.
The Palmetto Bowl returns to Memorial Stadium this weekend.
The school acquired 22 additional acres of land along Mauldin Road, bringing its campus from 72 to 94 acres.
The community leader, affectionately called “The Mayor of Southernside” died Nov. 16 at the age of 85.
Whether you’re new to the area and want to become an expert, or you’re a longtime resident ready to certify your knowledge, the program is for anyone who loves Greenville.
These 10 spots are serving up your favorite Thanksgiving dishes so you don’t have to turn the oven on.