Shoutout to all the local brands in the Upstate. We love seeing people reppin’ these looks around town.
👚: Marleylilley // @marleylilly
In their words: “If it’s not moving, we’ll monogram it! 🎀”
📍 : Online only (but their HQ is in Greer)
🔎 : You can literally get anything monogrammed (or not).
👕: Prodoh // @prodohkids
How it started: Two Greenville dads who love being outside were on a fishing trip and decided they needed to create functional outdoor apparel that would keep kids safe while “getting them outdoors.”
📍 : Grey Goose at 17 Conestee Ave, Emily Austin at 3604-C Pelham Rd, and Little Beehive at 2131 Woodruff Rd
🔎 : Clothing exclusively for kids to be kids outside.
👚: Southern Fried Cotton // @sofrico
In their words: It’s a mix of “country with coastal, sand with dirt, prep with grit, and vintage with new.”
📍 : 118 N Main St and 393 1B College Avenue in Clemson
🔎 : The 3 owners were raised in the Upstate and all met in school at Clemson – where they shared a love for trips to the coast, weekends on the lake, and lots of time with their dogs.
👖: Billiam Jeans // @billiamjeans
In their words: It all started in “2009 with a sewing machine from goodwill and youtube.”
📍 : 205 Wade Hampton Blvd
🔎 : At the end of the year, the company donates 20 percent of the profit to Wellspring Living in Atlanta to fight sex trafficking.
👕: OOBE // @oobebrand
📍 : 201 Riverplace #301
🔎 : Started out designing and producing custom employee apparel for: Chick-fil-A, Krispy Kreme, Race Trac, YMCA, and BMW.
Status Apparel // @mystatusapparel
In her words: “I had to appreciate the place I was in, in order to prepare myself for where I wanted to be. Living a life of no fear...that’s my freedom.”
📍 : Online only
🔎 : Started in 2016 as an affordable, fashionable clothing option for men and women.
👕: Good Ole Boys Apparel // @goodoleboys_
How it started: The legacy of enjoying the good life passed down from a grandfather and his golf friends through custom made hats (and now other apparel).
📍 : Online only
🔎 : Known especially for their hats
⛰ : The Landmark Project // @thelandmarkproject
How it started: A team of designers/printers were inspired by the surrounding area and their love for outdoor adventure.
📍 : Available in over 40 outdoor-type stores all over the Southeast, including The Local Hiker in Spartanburg and Sunrift in Travelers Rest. See full list here.
🔎 : Features fun graphics of national parks and quotes about outdoor adventure like, “What doesn’t kill you makes you stronger - except bears. Bears will kill you.”
👕: Coast Apparel // @coast_apparel
How it started: Two Greenville friends thought up this brand while hanging out at the beach on Pawley’s Island. The goal has been clothing that guys can wear on the beach or out fishing then out for dinner. Beachy + Preppy.
📍 : 3217 Augusta St and 324 S Main St
🔎 : Apparel for men with a “relaxed style, an easy going attitude and a passion for life.”
👖: Beija Flor Jeans // @beijaflorjeans
📍 : 618 S Main St
🔎: Created by women for women (specifically a mother-daughter team who was inspired by the flattering designs women wore in Brazil)
🌊 : Southern Tide // @southerntide
How it started: 23 year old (at the time) Allen Stephenson wanted to create high-quality clothing that mixed old southern culture and youth lifestyle.
📍 : Flagship store is located at 200 N Main St
🔎: Within the first 6 years of starting the business, Southern Tide was named No. 27 among Forbes Magazine’s 100 most promising companies in America and No. 73 in Inc. Magazine’s 2011 ranking of the nation’s fastest-growing private companies.
So the standard southern style in Greenville is really just a reflection of local brands? It’s all coming together now.
Keep rockin’ it, guys.
