Business  Small Business

We’re swooning over Greenville’s newest bookstore

Swoon Booksellers is a mobile bookstore selling romance novels and other fiction favorites.

December 16, 2024 • 
Danielle Johnson
This photo features a woman with long brown hair and light skin, standing in front of a pink bookmobile. She is smiling at the camera and dressed in a black puffer vest over a light pink sweater, light blue jeans, and colorful sneakers. The mobile bookstore is painted light pink and has the logo "Swoon Booksellers" with a stylized hand printed on the side of the vehicle. The back of the small truck has been converted into a set of shelves painted bright pink, holding an assortment of colorful books. The books are neatly arranged, with some standing upright and others stacked horizontally. The book titles include romance and fantasy. The setting is outdoors on a sunny day, with a brick building, trees with autumn-colored leaves, and a road in the background.

What a novel idea.

Photo by GVLtoday

In the age of BookTok and a boom in romance novels, Swoon Booksellers is rolling onto the Greenville literary scene, selling fan-favorite fiction in its little pink truck. The mobile bookstore had its first pop-up event on Saturday, Dec. 14, and it plans to keep popping up around Greenville. The next event is Saturday, Dec. 28 at daydrinkers from 10 a.m. to 2 p.m.

The ultimate goal? A romance-only storefront.

“I created it because I would want to shop at something like this,” founder Lilly Frederick told us. “I hope other people will want to shop, too.”

Bonus: We picked up a copy of “Christmas at Reedy Falls,” a romance novel by local author Elizabeth Sumner Wafler, which we can’t wait to cozy up and read this holiday season.

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