Sponsored Content

Meet Greenville’s newest mission-driven shopping destination

Goodwill at the Trail is bringing together three distinct retail experiences under one roof.

Sponsored by
A rendering of Goodwill at the Trail’s new concept, followed by a photo of a billboard.

Your next favorite thrift find is just around the corner.

Rendering + photo provided by Goodwill Industries of Upstate/Midlands South Carolina

A trailblazing way to shop is coming to Greenville. Goodwill Industries of Upstate/Midlands South Carolina is opening a one-of-a-kind retail and community space, Goodwill at the Trail, at 115 Haywood Rd.

On Wednesday, Sept. 24, at 9 a.m., you’re invited to attend the grand opening along the Swamp Rabbit Trail. This spot invites shoppers, trail-goers, and residents to explore unique concepts under one roof:

🛍️ Auten’s Loft Boutique
Curated treasures and specialty finds at thrift-friendly prices.

📚 SecondStory Bookstore
Lose yourself in thousands of books, from bestsellers to timeless classics.

🧸 New Goodwill retail store
A bright, refreshed space with ever-changing outdoor and general merchandise.

💼 Resource and Opportunity Center
A hub offering training and support to help residents find meaningful work.

Bonus: Celebrate Community Day on Saturday, Sept. 27, from 11 a.m. to 1 p.m. with food trucks, games, face painting, a balloon artist, and free treats for the whole family.

Plan your visit

More from GVLtoday
Trueline is launching founding memberships for its private Green Room club, offering exclusive access, priority ticketing, and elevated hospitality ahead of its 2026 opening.
You can’t scroll without seeing a WIP Wednesday or a Finish Friday, so whether you’re an experienced stitcher or new to needlepoint, we’re rounding up where you can get canvases, supplies, accessories, and support.
Discover the top Greenville business podcasts, voices, and local resources our readers are tuning into — from must-listen interviews to expert insights.
The Civil Rights Icon, who died on Tuesday, Feb. 17, is one of the most prominent Greenvillians in US history.
One Greenvillian was sick of the dating apps, so she took matters into her own hands creating a new product to make connections.
From Italy to SC, here’s your chance to see the gold medal Team USA figure skaters on home ice.
As the Olympic torch is lit, and our ambitions get the best of us, we’ve compiled a list of Upstate spots to turn your Olympic dreams into a reality.
This year’s price is $8 million dollars for 30 seconds, and if you think about it, that’s a lot of (Stecca) dough.
Dig into Greenville’s must-try pizza shops.
Here’s what it costs to park in Greenville, SC.