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Meet Greenville’s newest mission-driven shopping destination

Goodwill at the Trail is bringing together three distinct retail experiences under one roof.

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A rendering of Goodwill at the Trail’s new concept, followed by a photo of a billboard.

Your next favorite thrift find is just around the corner.

Rendering + photo provided by Goodwill Industries of Upstate/Midlands South Carolina

A trailblazing way to shop is coming to Greenville. Goodwill Industries of Upstate/Midlands South Carolina is opening a one-of-a-kind retail and community space, Goodwill at the Trail, at 115 Haywood Rd.

On Wednesday, Sept. 24, at 9 a.m., you’re invited to attend the grand opening along the Swamp Rabbit Trail. This spot invites shoppers, trail-goers, and residents to explore unique concepts under one roof:

🛍️ Auten’s Loft Boutique
Curated treasures and specialty finds at thrift-friendly prices.

📚 SecondStory Bookstore
Lose yourself in thousands of books, from bestsellers to timeless classics.

🧸 New Goodwill retail store
A bright, refreshed space with ever-changing outdoor and general merchandise.

💼 Resource and Opportunity Center
A hub offering training and support to help residents find meaningful work.

Bonus: Celebrate Community Day on Saturday, Sept. 27, from 11 a.m. to 1 p.m. with food trucks, games, face painting, a balloon artist, and free treats for the whole family.

Plan your visit

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