The iconic little black dress is a fashionable wardrobe staple — great for business, a fun night out, or a morning at Tiffany’s. So, how is the LBD the focal point of an awareness campaign about poverty?
Enter: The Junior League of Greenville (JLG)’s Little Black Dress Initiative (LBDI), a week-long awareness + fundraising campaign that harnesses the power of social media to illustrate the restrictions poverty places on choices, opportunities, and access to resources.
JLG advocates will wear one black dress (or outfit) for five consecutive days, from Mon., Nov. 7-Fri., Nov. 11, to symbolize the discomfort of having limited resources — and to spark conversations about poverty and related issues.
Since 1929, JLG has been making a positive impact in our community by:
- Supporting 300+ nonprofit agencies
- Contributing $3+ million in grants
- Providing countless volunteer service hours
- And so much more
Interested in supporting the cause? Funds raised through the LBDI support JLG’s mission-based programs designed to end human trafficking and increase economic mobility in Greenville County.*
