Designs for the Greenville Gateway (aka Gracie Plaza) entertainment district have been updated

This entertainment district would take over the old Greenville Memorial Auditorium site near Bon Secours Wellness Arena.


A pedestrian bridge could lead to The Well. | Rendering by Johnston Design Group

She’s beauty and she’s Gracie. Plans for the design of the Greenville Gateway (aka Gracie Plaza), located in the Arena District, have been updated.

Located at North Church and East North Streets as you first enter downtown Greenville from I-385, the new designs feature:

  • A 25-story tower
  • An outdoor amenity terrace + a pool deck over parking
  • A public plaza facing N. Church Street
  • A residential lobby
  • 12,000 sqft of ground-level retail + commercial space
  • 342 apartments
  • 363 parking spaces
  • A proposed pedestrian bridge connecting the development to The Well

Miami-based NR Investments, which helped develop Miami’s Arts + Entertainment District, says it fell in love with Greenville when visiting and told WYFF 4, it hopes this project is “a new district that will have its pillar as the arts and as the entertainment.”

This project would take over the former Greenville Memorial Auditorium location — 250 N. Church St. — which was demolished in 1997 + the new site plans are scheduled to be reviewed by the Design Review Board on Thursday, April 18. If approved, construction is scheduled to begin in early 2025.

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