Nic & Norman’s is now open in Greenville’s West End

Created by friends who met on the set of “The Walking Dead,” Nic & Norman’s is a Southern-inspired restaurant with a speakeasy vibe.

West End mural

Welcome to the West End, Nic & Norman’s.

Photo by GVLtoday

Nic & Norman’s — a Southern-inspired restaurant by Norman Reedus + Greg Nicotero — is now open at 1 Augusta St., the prominent building that sits at the gateway to Greenville’s West End. ICYMI, Smoke on the Water closed March and plans to move to Pelham Road.

Right now, the new eatery is reservation-only. Keep an eye on Open Table for availability + social media for an opening date for walk-ins.

From TV to the kitchen

Recognize the names? The duo behind Nic & Norman’s met on set of “The Walking Dead” and this is their fifth restaurant. Reedus is known for playing Daryl Dixon in front of the camera, and Nicotero was the special effects makeup artist on the show.

The concept began as a hang out spot for the cast and crew in Senoia, GA (where the show was filmed). Now, the Greenville location joins restaurants in Louisville + Lexington, KY and Chattanooga, TN.

The space

Get ready for some changes to the building you’ve dined at over the past two decades. The bar and the front entrance moved the main dining area in the back. Plus, there are plans to utilize the space outside the restaurant.

The eatery has a “speakeasy” feel with dark wood, cozy colors, and stunning chandeliers. Plus, you’ll find photography and art on the walls with some familiar faces for “The Walking Dead” fans.

The menu

GVL_Nic_and_Normans_FOOD_JULY2024

We’re not sure what to order first.

Photos by GVLtoday

The food is Southern-inspired serving lunch, dinner, and brunch (on the weekends). The cocktail menu continues the “speakeasy” vibe and you can also sip on beer + wine.

From a full lineup of burgers to flat breads and apps, there’s something for everyone on this menu. Plus, the entree list is filled with comfort food favorites like shrimp and grit cakes, homestyle meatloaf, and the Coca-Cola braised pork shank.

More from GVLtoday
Here’s what it costs to park in Greenville, SC.
The sweet informal holiday has been celebrated for 55+ years.
This summer, Stone Cottage will open on Main Street with Reedy River Falls views, but we want your help tracking down a mystery artist.
As snow fell Friday, Jan. 30 and stayed through the weekend, you shared your snow day photos with us.
To help make your entire process at the Greenville-Spartanburg International Airport as smooth as possible, we’ve created a guide that covers everything from parking to details on the airport’s nonstop flights.
Nominate a student, educator, or school staff member that we should highlight as our Fantastic Scholastic.
Bravo’s ‘Top Chef’ is bringing its kitchen showdown to the Carolinas, with Season 23 filming in Charlotte and spotlighting Greenville’s rising food scene in several episodes.
SCDOT’s rehabilitation on the Church Street Bridge began in spring 2025 and just hit the halfway point in early 2026.
Leave it to Greenvillians to find the fun, even when it’s not quite a “snow day.”