Wimp Coffee, a local decaf coffee brand, could change your morning routine

Wimp Coffee is launching in Greenville and aims to show that slowing down and smelling the coffee beans is just as important as the coffee grind-er.

GVLtoday Wimp Coffee

Cool beans. | Photo by Kings and Queens Productions via Matthew Smith

Who are you calling a wimp? Matthew Smith wants to create the tastiest decaf coffee brand in the world with Wimp Coffee.

Wimp Coffee is a decaf-only coffee brand that started right here in Greenville. After Smith started his sobriety journey in 2016, he felt that he lost part of his community. He started searching for alternatives, and caffeinated coffee just wasn’t hitting the spot, causing jitters and anxiety.

The search for good decaf coffee started, and it was a struggle. Like all inventors, Smith saw the need for something and decided to make it happen for himself. Thus, Wimp Coffee was born.

You can only find Wimp online for now, and a limited launch starts today. Sit back, relax, and smell the coffee.

More from GVLtoday
Let’s take a look at some stats on the history of snow in Greenville
We saw 2025 design trends come to life at the Hispanic Alliance’s 2025 Homes for the Holiday event.
A new 6,800-sqft indoor golf facility with advanced training technology, six simulator bays, and on-site refreshments is opening soon at Greenville’s Judson Mill District.
The Urban Forest Comprehensive Plan will inventory Greenville’s canopy, shape future tree policy, and invite public input starting in 2026.
We’re looking at the request for proposal to bring in an architect for the project, plus other city halls with features that caught our eye.
It’s the first time the Paladins have ever made it to the College Cup.
Our readers have spoken — here are the best local spots our city has to offer, from the best coffee shop to the best apartment complex to the best dentist.
This year brought development updates, restaurant news, and the final pieces of Unity Park, and GVLtoday was there to cover it all. We’re looking back at 2025’s top stories with our fourth-annual GVLtoday wrapped.
A first-of-its-kind concept in Greenville, the incubator aims to give chefs and business owners the resources they need to succeed.