Support Us Button Widget

Plus-Plus — a toy company that won 2025’s Toy of the Year — is now offering tours.

Plus-Plus originally started in Denmark, and its head office and warehouse is in Greenville on Rutherford Road.

GVLtoday Plus Plus

Build with all the colors of the wind. | Photo by GVLtoday

Well, this is a Plus-Plus. Toy company Plus-Plus — a Denmark-native toy company with its head office + warehouse in Greenville — is now offering tours. The toy company won 2025’s Toy of the Year from The Toy Foundation. Specifically, the Hexel toy from Plus-Plus USA won in the “specialty toy” category. We got to tour the Greenville facility and chat with Ryan Hamilton, CEO of Plus-Plus USA.

What exactly is Plus-Plus?

Although Plus-Plus was in the same category as LEGO for the toy awards, Hamilton says it’s “more like Play-Doh than LEGO.” The toy — somewhat shaped like a puzzle piece — can be used for 2D or 3D creations. You can purchase pieces by the tube that come with instructions for specific designs, or you can place a custom order and let your imagination run wild.

Where can I find Plus-Plus?

You can shop online, find the toy at local stores like M. Judson Booksellers, or buy them on Amazon. There’s a store locator so you can find Plus-Plus near you.

GVLtoday Plus Plus

Ready, set, ship. | Photo by GVLtoday

Let’s talk about Hexel

We asked Ryan about the name of the award-winning toy and he told us, “We needed a name that works all over the world. Hexel is an easy name to say, spell, and pronounce.” Hexel is primarily considered a “fidget toy,” making it perfect for ages 3-100.

Why Greenville?

When asked why Plus-Plus chose Greenville for its headquarters, Hamilton told us, “I was born and raised here. I’m a proud Hillcrest high grad.” He said it also made logistical sense with the port in Charleston.

Take a tour

Want to take a peek behind the Plus Plus curtain? Send an email to book a tour.

More from GVLtoday
New SC license plates feature the Moultrie Flag and the phrase “Where the Revolutionary War Was Won.”
Submit your Halloween photos for a chance to be featured in GVLtoday.
Exercise your right to vote for city leadership + bookmark our guide to help you prepare to head to the polls for the Municipal Election in Greenville on Tuesday, Nov. 4.
Show some love to your fave businesses in Greenville.
At the Greenville Chamber’s Greenville Greats panel, Artisphere, euphoria, and the City of Greenville talked about the “secret sauce” that makes these major events happen.
Chefs and restaurants will find out if they’ve received a MICHELIN distinction next month, and while you may not be able to secure a ticket to the exclusive event, there is a way to celebrate.
The Mill Village Ministries building in the Village of West Greenville will support the efforts of the organization’s four nonprofits.
Our series highlights local nonprofits, what support they may need (think: donations, volunteers, board members) and the organizations they collaborate with and admire.
Bookmark this guide for a curated list of events taking place each month that we’re most looking forward to.
We asked you to share your reflections one year after Helene hit the Upstate.