Born in the 864 program launches this hockey season

The program is a partnership between Bon Secours St. Francis, the Swamp Rabbits hockey team, and Gerber Childrenswear.

Swamp Rabbits hockey team members and new parents display bodysuits for the Born in the 864 program

A new season of Swamp Rabbits fans is born | Photos provided by Bon Secours St. Francis

What do newborn babies + the Swamp Rabbits hockey team have in common? This season, it’s more than you think. 🏒

Bon Secours St. Francis Health System has partnered with the Swamp Rabbits + Gerber Childrenswear to launch the Born and Raised 864 program, which provides custom Swamp Rabbits body suits to babies born during the 2022-2023 season. It also comes with a game-ticket certificate for “Baby’s First Hockey Game” — redeemable for any game through the 2023-2024 season.

Swamp Rabbits President Todd Mackin says, “We pride ourselves as being a community-first organization, and there is no greater way to embody this idea than to partner with two staples of this community and do so in a way that raises the next generation of Swamp Rabbits fans.”

Happy hockey season, baby(s).

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