Culture

Born in the 864 program launches this hockey season

The program is a partnership between Bon Secours St. Francis, the Swamp Rabbits hockey team, and Gerber Childrenswear.

October 20, 2022 • 
Kyle Steadings
Swamp Rabbits hockey team members and new parents display bodysuits for the Born in the 864 program

A new season of Swamp Rabbits fans is born | Photos provided by Bon Secours St. Francis

What do newborn babies + the Swamp Rabbits hockey team have in common? This season, it’s more than you think. 🏒

Bon Secours St. Francis Health System has partnered with the Swamp Rabbits + Gerber Childrenswear to launch the Born and Raised 864 program, which provides custom Swamp Rabbits body suits to babies born during the 2022-2023 season. It also comes with a game-ticket certificate for “Baby’s First Hockey Game” — redeemable for any game through the 2023-2024 season.

Swamp Rabbits President Todd Mackin says, “We pride ourselves as being a community-first organization, and there is no greater way to embody this idea than to partner with two staples of this community and do so in a way that raises the next generation of Swamp Rabbits fans.”

Happy hockey season, baby(s).

Family
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