What do Southern Tide, great white sharks, and a non-profit have in common?

Greenville News

Greenville based clothing company, Southern Tide is teaming up with OCEARCH, a non-profit marine conservation and research group.

Naturally, members of the two companies met at a beachy brewery in Nantucket where they decided to should join forces. Southern Tide has signed a three year deal with OCEARCH to create a line of clothing and accessories to be sold on their ecommerce site as well as with select third party retailers. A percentage of sale will go to directly to OCEARCH to help them with their continued efforts to educate those on keystone marine species such as great white and tiger sharks.

The line is expected to go on sale sometime next year.

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