Celebrate local produce, cooking, and community this weekend.
 
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50º | Sunny | 0% chance of precipitation
Sunrise 7:38 a.m. | Sunset 5:31 p.m.

 

Culture

Invest Local: Trueline Greenville

Presented by a GVLtoday Partner
Rendering of Trueline music venue interior
Inspiration for the Main Hall space (unofficial rendering). | Image provided by Trueline Greenville
Today, we’re taking a look at an exciting new addition to our city that doubles as a local investment opportunity: Trueline Greenville.

The venue

Development is underway at this new, multi-capacity music venue, featuring a two-story, 1,700-person capacity main hall + a 400-person capacity intimate performance room, plus VIP lounges and multiple bars.

The venue is fully designed by local Greenville architects from McMillan Pazdan Smith Architecture and renovated from an abandoned warehouse, reflecting local culture and sustainability in the heart of downtown.

07_View from Main Night.jpg

Trueline Greenville will display local art that rotates throughout the building, and each venue will include unique centerpieces by renowned artists and performers.

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Rendering provided by Vicinity

Located in the walkable West End, Trueline will incorporate state-of-the-art sound, lighting, and interactive technology to enhance the total fan experience — and attract A-list talent. Bonus: The founder and CEO, Michael Grozier, is the co-creator of the House of Blues. Ever heard of it?

The goals

Trueline aims to:
  • Book at least 130 national touring artists annually in its larger music hall and 180 local + regional artists in the smaller performance space
  • Collaborate with the city and local businesses to enhance offerings around holidays and city-wide special events
  • Host plenty of private events and serve as a new, innovative partner for local organizations
  • Operate a safe, clean, sustainable, and independent venue
  • And more.

The opportunity

Want to be a part of Trueline Greenville’s success? Investing local in a business like this means being able to witness your investment’s impact in real time — and personally impact the business’ performance by being a brand ambassador within the community.

Trueline will leverage multiple, sustainable revenue centers, and they plan to be open daily (read: there will always be something going on, from shows to events and more).

If that’s all music to your ears, explore the investment and learn about other local opportunities with Vicinity.*
Invest in the arts via Trueline Greenville
Asked

What bands and artists would you like to see at Trueline Greenville when it opens?

Tell us (and we'll tell them)
 
Events
Thursday, Aug. 3
  • Movies in the Park | Thursday, Aug. 3 | 7:30 p.m. | CCNB Amphitheatre at Heritage Park, 861 SE Main St., Simpsonville | Free entry | Watch “Minions: The Rise of Gru” on the big screen at this outdoor movie event.
  • Chase Petra | Thursday, Aug. 3 | 6-11 p.m. | Radio Room Greenville, 110 Poinsett Hwy., Greenville | $15-$17 | Listen to music from this California-based Indie band featuring special guest World’s Greatest Dad.
Friday, Aug. 4
  • GCCA’s Annual Showcase | Friday, Aug. 4 | 9 a.m. | Greenville Center for Creative Arts, 101 Abney St., Greenville | Free | The Annual Showcase is GCCA’s premier event for artists and art lovers of all ages, featuring an exhibition highlighting the talent of GCCA’s own member artists.
  • Greenville Heritage Main Street Fridays | Friday, Aug. 4 | 5:30-9:30 p.m. | NOMA Square, 220 N. Main St., Greenville | Free | Jazz Revolution takes the stage to welcome the weekend.
Saturday, Aug. 5
  • Saturdays on the District | Saturday, Aug. 5 | 5-7 p.m. | District 356, 225 Field St., Greenville | Free entry | Before every Saturday Drive home game, enjoy a party for the whole family.
  • Star Wars Night: Greenville Triumph vs Charlotte Independence | Saturday, Aug. 5 | Paladin Stadium at Furman University, 3300 Poinsett Hwy., Greenville | $15-$25 | Get to the game early for the lightsaber giveaway, and may the force be with you.
Calendar of events here
Click here to have your event featured.
 
News Notes
Ranked
  • No. 1. That’s where the Reedy River Falls ranked on TimeOut’s list “Where to find the most stunning waterfalls in the USA.” The publication lauded the Liberty Bridge in Falls Park, helping visitors capture “Instagram-worthy waterfall views from all angles.”
Award
  • The Prisma Health Swamp Rabbit Trail is one of three nominees for the Rails to Trails Concervancy’s Hall of Fame. Learn about the nominees and vote as many times as you’d like until Monday, Aug. 7.
Closing
  • The Pelham Road branch of the Greenville County Library System will close next week, Monday, Aug. 7-Saturday, Aug. 12 for scheduled maintenance. In the meantime, visit one of the county’s other branches.
Watch
  • Lights, camera, action. The City of Greenville announced World Finance Moonlight Movies (formerly Fidelity Investments Moonlight Movies) will return to Falls Park every Thursday in September and October. Stay tuned for the movie line up.
Community
  • The Greenville Drive is celebrating its neighborhood school — the AJ Whittenberg School of Engineering — at tonight’s game against the Rome Braves. Students will have the chance to meet their teacher for the upcoming school year and enjoy back-to-school festivities. Get tickets.*
Biz
Correction
  • Things got a little rocky. Greg Burriss, Greenville Parks and Grounds Superintendent, kindly let us know that the employees mentioned in our Rock Quarry Garden story yesterday no longer work for the City. You rock for letting us know.
 
Eat

Get cookin’, Greenville

Celebrate locally-sourced ingredients with cooking demos and a community celebration

gvl_ninja picasso mr earl_mar 23
“Mr. Earle’s Garden” by Ninja Picasso | Post via Off The Grid Greenville
A community celebration featuring local produce, local chefs, and local businesses is happening this Saturday, Aug. 5, from 10 a.m.-12 p.m.

Hosted by our friends at Off The Grid Greenville at the Sullivan Street Mural along FishEye Studios — at 802 Augusta St. — the celebration features:
Here’s a sneak peek of the menu:
  • Malabar spinach
  • Summer greens with locally-made ricotta
  • Healthy green tomato poppers
  • Other surprise dishes
We’ll see you there.
 
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The Wrap
 
Danielle Barilla in a purple lace shirt

Today’s edition by:
Danielle

From the editor
Last night, City Editor Stephanie and I made our way to Berea Arts & Retro, a creative studio and retro marketplace featuring street art classes. I didn’t think I was much of an artist but I surprised myself. Sign up for a future class.
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