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Must Love Dogs: How pets help sell real estate

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Slideshow of dogs in their homes.

DYK The National Association of REALTORS® states 66% of households have pets? It’s a fact: People love their four-legged family members.

Photo provided by Joan Herlong & Associates Sotheby’s International Realty

If you’ve moved before, you know the feeling when your new house truly becomes a home: the moment your pup curls up by the fire. 🐶

That’s why Joan Herlong & Associates Sotheby’s International Realty’s photo + video marketing shoots often feature dogs running outside at properties, celebrating milestones at listings, and more: to show home buyers that life in their new home (with their fur babies) can be everything they’re hoping for.

Bonus: It works — Just ask their sellers how quickly (and well) their homes sold. Learn why marketing matters.*

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