We Greenvillians love our murals — but did you know about the term “destination placemaking?” It’s the process of creating quality places that people want to live, work, play, and learn in. A mural helps to identify a place and define a location through its purposeful ability to tell a visual story or capture a moment in history. Leaving a memorable mark is what drives the work of Emanate Brands and Environments , whose landmark murals can be seen in and around Greenville.
Here are three GVL murals to check out this autumn as a way to (pumpkin) spice up your fall Saturdays:
🎨 West End | 1 Augusta St.
Featuring a 1 Augusta address, this mural was conceptualized as a landmark to represent all the businesses down Augusta Road. The mural has since become a social media icon of this Greenville corridor of dining and shopping. Emanate worked with the building’s owners to develop the 1 Augusta brand for the building and the eye-catching visual that would put this address on the map.
🎨 Plush Mills | 141 Traction St.
Challenged to keep the history of Greenville’s textile industry alive, the Plush Mills mural uses the legacy + locations of old Crescent Mill communities to tell the story of the common worker. The restored building’s current use as a co-work space connects the past with the present by showing how the common worker has evolved into a social and business collaborator. Watch Emanate’s video
of how the mural transformed the once-derelict mill.
🎨 Unity Park | 320 S. Hudson St.
Projecting pride, purpose + promise, the mural at Unity Park depicts Elias Brown Halloway and his wife, Hattie, who were neighborhood residents in the 1930s and were instrumental in the park’s creation
. The mural connects the heritage of the land with the vision of these historical figures — a reminder of the unity they helped commence in the community. Emanate worked closely with the city to ensure accuracy and a lasting impact.
Feeling inspired to add a landmark mural to your business or neighborhood? Chat with Emanate
to see what type of visual branding they think would work best to tell your brand’s story.*