Support Us Button Widget

A new financial assistance program hopes to help local hospitality workers

Heart of Hospitality GVL — a joint effort by VisitGreenvilleSC + the South Carolina Restaurant and Lodging Association — is the first of its kind in our city.

GVLtoday downtown

Greenville is known for it’s southern hospitality. | Photo by James Simpson Photography

VisitGreenvilleSC + the Greenville chapter of the South Carolina Restaurant and Lodging Association have partnered together to create Heart of Hospitality GVL — a new financial assistance grant program to help hospitality workers in Greenville.

Planning for the grant program started in 2019 and was inspired by a similar program in Spartanburg called Hubitality.

Heart of Hospitality GVL’s focus will be on providing grants of up to $2,500 to hospitality workers who have experienced illness, injury, or disaster. There are also plans to include a $500 maternity grant and a mental health support program.

While the SC tourism industry brings in ~$23 billion dollars, according to Restaurant Opportunities Centers United, 89.7% of hospitality workers in the U.S. don’t have health insurance through their employer.

Fundraising, donations, and strategic partnerships will support the new program + Heart of Hospitality GVL will start accepting applications in January 2025.

More from GVLtoday
Once a 1929 synagogue, now a downtown retreat — 307 Townes Street blends history, craftsmanship, and modern luxury. From a dome-crowned primary suite to a garden oasis with a heated pool, this landmark home is on the market.
VisitGreenvilleSC shared new tourism figures, including tax relief it brings residents in and around Greenville.
Here’s how you can turn your old photos and records into a piece of Greenville history.
We think it might be time for GVL to get a flag of its own.
We’re sharing 10+ spots for watching sports in Greenville.
As “Top Chef” kicks off its filming, with plans to shoot in Greenville, alumni of the show and other fan-favorite television chefs are descending on our city for the 20th annual euphoria festival.
Directly north, east, south, and west of GVL, cities across the world await.
From Luke Bryan to The Lumineers, get your tickets to these upcoming concerts in Greenville before they sell out.
It’s been 40 years since Connie Payne had her wedding dress preserved at a Greenville dry cleaner (that has since closed). When she pulled out the dress for her daughter to try on ahead of her 2026 wedding, it wasn’t her dress.
From tailor-made clothes to craft beverages — try these experiences curated specifically to your needs.