We’ll be sending you our newsletter for the next five days, but if you’re not feeling it after that, we’ll call it quits — no action required. If you like what you see, click any link in this email, and each morning, we’ll keep sending the most relevant news, events, and updates from around Greenville. Our newsletters are completely free to receive and you can unsubscribe at any time.
Let’s travel back in time
Spartanburg-based PSi Design is helping with design elements. | Rendering by PSi Design/Aileron Management
Greenville-based Aileron Management wants to preserve the century-old structure’s charm while introducing a:
17-room hotel
Restaurant
Rooftop bar
Speakeasy
The building is located at 101 College St. | Photo by Google Maps + rendering by PSi Design/Aileron Management
Design plans draw inspiration from early-20th-century Art Nouveau architecture, with details meant to reflect the building’s past while adding a fresh sense of personality.
What’s next? Developers expect to present updated plans to the city’s Design Review Board this April.
Events
Events
Thursday, Feb. 26
“SUFFS” | Thursday, Feb. 26-Sunday, March 1 | Times vary | Peace Center | $72+
The price tag of the homes is expected to be around $750,000. | Renderings by Creative Founder Design Studio
Development
A $20 million townhome project called Pendleton Square could bring 36 townhomes and one single-family home to Pendleton Street near the Village of West Greenville. The three-phase project heads to the Design Review Board in April, with construction potentially starting late this year. (Upstate Business Journal)
Civic
Plans call for a 72-unit affordable housing development on Meadow Street near Unity Park. The Greenville Housing Fund project would serve households earning 30% to 70% of area median income, with rents from ~$550 to $1,760. The proposal heads to the Design Review Board in April. (Greenville Journal)
Number
2,177. That’s how many people the Julie Valentine Center served in 2025. The nonprofit — which helps those who have been impacted by child abuse or sexual assault — served 910 children, supported 577 forensic interviews for kids, and accompanied survivors to the emergency room 161 times.
Festival
Tickets to euphoria’s Spring Fest go on sale today at 12 p.m. Explore the full lineup and see what events are on my radar this year.
Real Estate
This custom build at 412 Perry Ave. pairs modern design and custom finishes with more than 3,100 sqft of living space. It boasts multiple bedroom suites, a two-car garage, and a rare fenced yard for downtown living — all within walking distance of The Village, Unity Park, and Main Street.
Announced
Greenville Water secured $1.75 million in federal funding for its planned downtown pump station. The project will allow water to be pumped from either treatment plant, improving system resiliency and supporting future growth. Construction is expected to begin next year. (Greenville Journal)
Arts
After more than 50 years, Carolina Ballet Theatre is now Ballet Greenville. The longtime Peace Center resident company will continue under the same leadership, with the new name reflecting a closer connection to the local arts community. (Greenville Journal)
Finance
Tax season is upon us: Having a real plan before you file is just as important as having a tax preparer. Schedule a complimentary meeting with Capital City Financial Partners to explore personalized strategies designed to help lower your tax bill and potentially maximize your refund.*
If you’re reaching for fewer sodas or cocktails, Bruusta gives you a fizzy option on tap in your fridge: fresh, low-sugar kombucha, brewed at home with almost no effort. Join the flexible Brew Plan and get 50% off to start your wellness-minded beverage journey.*
The City of Greenville has identified 13,000 trees on public land as it counts during phase one of its first-ever Urban Forest Comprehensive Plan. They expect to count 7,000 more.
They’re not just counting. They’re also assessing:
Tree type
Health
Location
Maintenance needs
The one-year project kicked off this month, and the next phases include public engagement to help develop the plan and the use of data to make recommendations.
Merit’s Signature Lip Blush, aka the lipstick we want to live every day in. This lightweight, sheer-matte formula applies with the comfort of a nourishing balm, leaving a soft, blurred wash of color that feels like nothing on the lips. Choose your favorite shade — from warm sheer nude Vendôme to brick red September.
“SUFFS” is at the Peace Center through Sunday, and I was blown away by the cast when I saw it on Tuesday night. This show has been on my list since it won Tony Awards a few years ago. We’re so lucky to have some of the very best Broadway National Tours stopping in our city.
}})
