Plus, the 2025 euphoria schedule is live.
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Today’s Forecast

84º | 10% chance of precipitation

Sunrise 6:52 a.m. | Sunset 8:05 p.m.


Top Stories

Bon Secours Wellness Arena is getting a makeover | The amphitheater’s master plan calls for a major transformation, including an outdoor amphitheater with hopes of adding connectivity to downtown + improving the guest experience.”
euphoria turns 20 | From Thursday, Sept. 18 to Sunday, Sept. 21, Greenville’s chefs, beverage pros, and musicians will serve, teach, and perform for thousands of locals and tourists.
GVLtoday Plus Plus
Take a tour of Plus-Plus USA | Plus-Plus — a toy company that won 2025’s Toy of the Year — now offers tours of its head office and warehouse in Greenville.

Events

Saturday, April 19

Frosty Farmer Winter Market | 9 a.m.-1 p.m. | McAlister Square | Free entry | Shop local growers and makers at this indoor market.

SC Room Tour | 10:30 a.m.-12 p.m. | Hughes Main Library | Free | Get a behind-the-scenes tour of the library’s local history and genealogy department, including highlights from the archive collection.

Music and Record Fair | 11 a.m.-5 p.m. | Paper Moon Studios | Free entry | Feel the groove as you shop records, cassettes, t-shirts, pins, patches, and music-inspired art.

Easter Bash | 3-6 p.m. | Gather GVL | Free entry | Hop to Gather for a celebration in partnership with Ducklinks featuring a bounce house and food + drinks.

Sunday, April 20

Sunday Jazz with Greenville Jazz Collective | 11:30 a.m.-2 p.m. | The Community Tap Travelers Rest | Free entry | Listen to the sultry sounds of this local jazz band while you sip on your favorite brew.

Karaoke Night | 7-10 p.m. | Dave & Buster’s | Free entry | Play games, eat, drink, and sing your heart out at this karaoke event.

Monday, April 21

Monday Night Yoga | 6:30-7:30 p.m. | Camperdown Plaza | Free | Unwind and recharge under the open sky with yoga led by Zen Rabbit Yoga.

Food Truck Mondays | Kroc Center Greenville | Free entry | Let Boyos Burgers and La Katrina Mia do the cooking.
There's plenty more to do
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Events

Roadtrip: 🎶 Amos Lee headlines Appalachian Summer 2025

Presented by Appalachian State University
Rotating .gif of 6 photos of Appalachian Summer performers: 1. Hit singer Amos Lee, photo provided by AppState 2. Pink Martini show, photo by Vanity Fair, 3. Ranky Tanky band, photo by Sully Sullivan, 4.Singers Joan Osborne and Lisa Loeb, photo provided by AppState, 5. Performance of Alonzo King LINES Ballet, photo provided by AppState, 6. Pianist Heather Headley, photo by Meagan Shuptar
From intimate concerts to stunning dance performances, this is your ticket to summer done right. | Photos provided by AppState with permission/credit to Vanity Fair (Pink Martini), Sully Sullivan (Ranky Tanky), and Meagan Shuptar (Heather Headley)
Summer in the mountains, plus live music? Yes, please.

The 41st annual Appalachian Summer music + arts series returns to Boone, NC this summer, bringing four weeks of show-stopping music, dance, theater, film, and visual arts to the lush WNC mountains.

Taking place on the beautiful Appalachian State University campus June 28–July 26, the event series will feature headliners like:
Tickets just went on sale — grab yours before they sell out (a guarantee), and start planning your roadtrip with this guide to Boone.

See the full lineup + buy tickets

News Notes

Biz

Mascots are having a moment. According to a Digiday report, more and more companies are using mascots to stand out. That’s not news to us — Tubby of Duke Mayo fame always has a place in our hearts.

Seasonal

Who needs eggs when you can dye marshmallows? Jet-Puffed is selling $2 dye kits — which include a 24-oz bag of extra-large marshmallows — for a creative and more cost-effective take on the egg-dyeing tradition. Pair that with these local egg hunts, and you won’t even miss ‘em. (CNN)

Number

$150,000. That’s the deposit required to make like Katy Perry and shoot across the sky on Blue Origin’s next launch into space. Want the adrenaline rush without the price tag? Try a local activity at Flying Rabbit Adventures.

Art

If April showers are keeping you indoors this month, may we recommend taking a virtual museum tour via Google Arts & Culture? Like what is this?

City Guide

Let’s do brunch

GVL_Brunch_07_AUG2024
Pro tip: Multiple juice options for mimosas is always the vibe. | Photo at The 07 by GVLtoday
Spring is brunch season, so take a peek at some of our favorite spots.

Weekend musts

Fork & Plough, 1629 E. North St. | Sunday 10 a.m.-2 p.m. | Delight in a fresh, day-of menu featuring locally and regionally-grown produce. Past menu items have included cream cheese cinnamon rolls + Korean pork burnt ends.

For a special occasion

Core 450, 450 Cherokee Valley Way, Travelers Rest | Sunday 10:30 a.m.-2 p.m. | Another beyond Greenville addition to our list because it’s worth the drive, make sure you look over this menu top-to-bottom because the tater tots down at the bottom are not to be missed.

Quick and easy

Vintage Coffee Cafe, 1501 E. North St. | Monday-Sunday 7 a.m.-4 p.m. | Located beside Mr. Crisp, you’ll find this coffee shop with a stacked food lineup including carrot cake hotcakes, whipped ricotta toast with blueberry jam and mint, and house-made bread and pastries.
50+ more spots

The Buy

One of Nordstrom Rack’s top 100 deals for spring. We’re seeing 64% off elegant Anne Klein belted bags and waterproof Birkenstock slides under $50.
More worth The Buy

The Wrap

From our Editor

GVLtoday Stephanie Freeman Wrap image
I’ve always loved matcha lattes, but I’ve been on a huge kick lately. If you’re craving some caffeine but are tired of coffee, check out our matcha latte guide.
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