Trueline music venue in the West End plans to begin construction in 2024
The calm before the construction. | Photo by Upstate Business Journal
We first told you about Trueline, a new music venue coming to the West End, when the project was in its early stages of funding. Now, it expects to kick off construction in early 2024.
Michael Grozier, co-creator of the House of Blues, is behind the project and says Trueline is a space that focuses on honoring music and entertainment.
An early look
The Upstate Business Journal took us inside for a sneak peek of the space at 401 Rhett St. before construction begins.
The space aims to host a variety of events, including “underplays, multi-days, block parties, dance parties, festivals, and other unique experiences to delight fans.”
Night of Lights| Friday, Dec. 1 | 5-8:30 p.m. | In front of M. Judson Booksellers, 130 S. Main St., Greenville | Free | Watch Main Street light up while you rock around Greenville’s 30-foot Christmas tree + its 25,550 LED lights.
Barkuterie Weekend | Friday, Dec. 1-Saturday, Dec. 2 | Times vary | Paws & Claws, 475 Verdae Blvd., Greenville | $40 | Make a board full of your pet’s favorite meats, treats, dried fruit, and pâté.
“The Nutcracker: Once Upon a Time in Greenville” | Friday, Dec. 1-Sunday, Dec. 3 | Times vary | Peace Center, 300 S. Main St., Greenville | $37-$75 | It’s a holiday classic with a Greenville twist.
53rd Annual Holiday Fair | Friday, Dec. 1-Saturday, Dec. 2 | Times vary | Greenville Convention Center, 1 Exposition Dr., Greenville | $6-$7 | Shop a selection of holiday arts, crafts, and gifts from 350 vendors and get something for everyone on your list.
Saturday, Dec. 2
Toasty Farmer’s Market | Saturday, Dec. 2 | 11 a.m.-2 p.m. | Fireforge Crafted Beer, 311 E. Washington St., Greenville | Free entry | Shop 30+ vendors, sip on a drink from Coffee Coffee, and grab a bite from Fireforge or Sum Bar.
Sunday, Dec. 3
Boozy Book Fair | Sunday, Dec. 3 | 1-3 p.m. | Liability Brewing, 109 W. Stone Ave., Ste. D, Greenville | Free entry | It’s the nostalgia of a school book fair but with a drink in your hand.
Carolina Youth Symphony Holiday Concert | Sunday, Dec. 3 | 3 p.m. | McAlister Auditorium, Furman University, 3300 Poinsett Hwy., Greenville | $5-$10 | This concert features the Symphony, Concert, and Repertory Orchestras.
Saturday, Dec. 9
World WONDERLand | Saturday, Dec. 9 | 9 a.m.-5 p.m. | The Children’s Museum of the Upstate, 300 College St., Greenville | $12-$15 | Take a photo with Santa Claus and celebrate winter holidays celebrated around the world at TCMU’s World WONDERLand.*
Try This: Christmas at Biltmore® as an Annual Passholder
Presented by a GVLtoday Partner
‘Tis the season — to become a Biltmore Annual Passholder. | Photo by AVLtoday
Christmas is just around the corner. Dazzling lights and bedecked Fraser firs are making their appearances all over the city, and there’s cheer and chill in the air. But when it comes to this magical time of year, there’s one place that just stands out: Biltmore knows how to do this season just right.
What we tried:
The estate is decked out from top to bottom with enchanting decor and holiday spirit, so we were invited to see what Christmas at Biltmore is all about and experience the many reasons to become a Biltmore Annual Passholder — especially right now, while you can save $90 on new Annual Passes through Dec. 21.
In Biltmore House, nearly every room is festooned with thousands of ornaments on Christmas trees of all sizes, abundant garlands gracing the mantles, and (our favorite part) roaring fires each evening casting a cheery glow. Antler Hill Village & Winery is done up for the season, too, with glittering lights, festive displays, and award-winning wines.
As the old County Square building is demolished, what’s next? Developers say most of 2024 will be spent on major infrastructure work and upgrading utilities. (Upstate Business Journal)
Plan Ahead
Gather GVL postponed its Ugly Sweater party (originally planned for tomorrow) due to expected rain. Celebrate the season on Saturday, Dec. 9.
Shop
‘Tis the season to go shopping. Tonight at Night of Lights — the City of Greenville’s official tree lighting ceremony — shop local vendors from Greenville’s Saturday Market near M. Judson Booksellers from 5:30 p.m. to 8:30 p.m.
Arts
Explore Greenville’s galleries for MAC’s First Fridays tonight from 6 p.m. to 9 p.m. Get a sneak peek of this month’s artist highlights, including several holiday exhibits and markets.
Edu
Are you ready for it? The University of South Carolina’s School of Sports and Entertainment Management will offer a Taylor Swift course starting this spring called “Life is Just a Classroom: Taylor’s Version.” The class will focus on Swift’s business ingenuity and her “agency as a woman” in the music industry. (The Post and Courier)
ICYMI
As you get a glimpse of your friends’ listening habits on your social media feeds this week, we’re wrapping up the content you loved most in 2023. From Chris Pratt sightings to a bridge honoring a gorilla, here’s your GVLtoday Wrapped with what made you double tap, click, and share this year.
Seasonal
Need to escape the holiday chaos to work or study? Endeavor, Greenville’s premier co-working space, has a new Study Hall Pass for students, holiday visitors, and other professionals. For just $10 for students and $12 for professionals, enjoy workspace access 1-5 p.m. Monday-Friday, plus high-speed wifi, endless coffee + gym access.*
Shop
Which ugly Christmas sweater would you choose? We’re liking: the Santa hat-topped wine glass or the “Home Alone” print featuring Catherine O’Hara.*
Finance
Looking to update your current home instead of moving? HELOCs allow homeowners to use their home’s equity for remodels and repairs (instead of maxing out a credit card). Here’s how they work.*
Eat
You deserve something delicious this weekend. Put this brunch star together on Saturday evening, let it sit overnight, then pop it in the oven for a sweet, sweet Sunday morning — and thank us on Monday.*
Job
We’re hiring a National Content Editor to support our markets nationwide. Responsibilities include planning, writing, editing, and publishing the most relevant, engaging, and conversational daily content about our cities. We’re seeking a person with a strong and diverse knowledge of content relevant to growing communities. See details and apply.
Seasonal
Don’t miss these shipping deadlines
Don’t miss these shipping deadlines for the holidays
Snail mail may be faster than Santa. | Photo by Element5 Digital via Pexels
Get wrapping. It’s time to send your holiday presents. Don’t forget — Hanukkah is Dec. 7-15, so plan to ship ASAP.
Have packages that must arrive before Dec. 25? We’ve got when and where to ship them.
Content marked with an * is paid advertising. Content marked with an ^ is created by our content studio. The company may also generate commission from affiliate links in the newsletter.