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It’s Q+A time on the City’s strategy to recruit + retain entrepreneurs

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Paige McPheely, founder of executive assistant software platform BASE, who relocated to Greenville from Austin | Photo provided by the City of Greenville

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There are a lot of “Greenvilles” around the country — at least 30 states have one. So our city has worked hard to carve out a unique voice. We started small, but our scrappiness shows we “get” the founder mindset.

GVL knows entrepreneurs want to accomplish big things, take chances, be inspired, drive innovation and positive change, and create a business model built for the future. Our entire community is part of this story — and we want it to be a good one.

Earlier this month, the City of Greenville launched a new Economic Development initiative, “From Here You Can Change the World,” to attract “doers” — like Paige McPheely (pictured above, founder of BASE, an executive assistant software platform, who relocated to Greenville from Austin. Her words: “Greenville won hands down.”)

Q: So, why now?

A: That’s easy. Now because careers are no longer tied to a location. Now because Greenville is even better resourced to support entrepreneurs. Now because our city has collaborative partners who are ready to jump on this train with us.

In terms of starting a business, there’s nothing you can’t get in Greenville that you can get in NYC, Chicago or LA — except higher taxes and a bigger mortgage.

Greenville offers access to start-up capital and growth resources (between 2016-2020, nearly $2 billion was invested in Greenville businesses), an educated workforce, a welcoming spirit, and the quality-of-life attributes that enable us to make virtually every list of America’s most livable cities.

For the budding entrepreneur, the City of Greenville’s partners offers mentoring initiatives like GVL Starts, Village Launch, and the Minority Business Accelerator. The Greenville Chamber, NEXT Innovation Center, Upstate Alliance, Furman University, and Clemson University provide training and support for entrepreneurs.

Plus, we have a culture of collaboration. We root for each other — even competitors here are willing to provide advice and resources.

Q: How does Greenville really stack up to other cities?

The City of Greenville is committed to fostering the success of those who choose to come to — or stay in — the area. Our big-little city has created an environment where individuals and organizations can make a difference, create tangible impact, and leave their mark. A few points that prove this:

  • Bloomberg rates Greenville as the No. 3 strongest job market in America.
  • Greenville is the No. 6 emerging biotech hub, according to Business Facilities.
  • Forbes says Greenville is the No. 6 city with the greatest capacity for innovation.

Q: Aren’t there already initiatives + resources out there for this?

A: Of course. But it can be complicated to track them all down when you’re already busy launching a business. The From Here You Can Change the World initiative acts as a much-needed aggregator, pooling information, connections, opportunities + resources from across our community into one place.

Interested in learning more? The new You Can Greenville SC website is a one-stop shop for everything from success stories of local entrepreneurs to resources for starting, growing, or funding your business; plus an events calendar + much more to come. Ⓟ

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