18 new hotspots in the Village of West Greenville


It’s time for a rundown of all the new business that’s dropped in the Village of West Greenville in the past 30 days. A lot has been happening – and you don’t want to miss any of these hot spots.

Meet the newcomers:

The Village Grind’s new location | The coffee shop on everyone’s Instagram | Hours: 8 a.m. – 4 p.m. Mon. – Fri. // 9 a.m. – 4 p.m. Sat. // 10 a.m. – 4 p.m. Sun. | While this coffee shop has been around since 2015, you’ve probably seen photos of the new shop’s interior (it’s right across the street from their old location), featuring plenty of plants, a skylight, a velvet sofa + a Glory Day Loflin mural. | 📷: @thevillagegrind

village grind greenville sc

Photo by @annafduncan

Carol’s Ice Cream | The nitro ice cream shop | Hours: TBA, but likely 1 – 9 p.m., Mon–Sun. according to TOWN Magazine | Created by GB&D’s Chef Alex George + named after his grandmother, and will feature nitro ice cream, ice cream sandwiches in GB&D donuts or brioche buns, soft-serve cones and banana splits.

  • There’s also a GB&D food truck on the streets: find it at Hampton Station from 5 – 8:30 p.m. Thurs. – Sat. + 2 – 5 p.m. Sun. | 📷: @eatgbnd

carol's ice cream village greenville sc


Saltbox | The micro-retail center | Named after the architectural style of the neighborhood mill homes 🏠 See the tenants below:

Savereign | The dreamy plant shop | Hours: Closed Mon. + Tues // 10 a.m. – 5 p.m. Wed. – Sat. // 12:30 – 4 p.m. Sun. | 📷: @savereign

savereign village greenville sc
Photo by @tangiblestrategies

Luxe Lash | The glam lash extension boutique | Hours: By appointment only // Closed Sun. + Mon. // 10 a.m. – 6 p.m. Tues. – Fri. // 10 a.m. – 3 p.m. Sat. | 📷: @lashesbyluxelash

The Mailroom Barber Co | The old-school barbershop + grooming store | Hours: Closed Sun. // 9 a.m. – 6 p.m. Mon. – Fri. // 9 a.m. – 3 p.m. Sat. | 📷: @themailroombarber

mailroom barber village greenville sc
Photo by @themailroombarber

Young Sook Park | The contemporary abstract impressionist painter | For private use, open First Fridays + as used by the artist

RockerBelles | The edgy clothing boutique | Hours: Online only Mon. – Fri. // Open 1 – 9 p.m. on First Fridays // 10 a.m. – 7 p.m. Sat. // 12 – 6 p.m. Sun. | 📷: @rockerbelles

rockerbelles village greenville sc
Photo by @rockerbelles

Common Studios | The editorial photography studio | For private use, mainly by Community Journals


Beautiful Demise | The screen-printed clothing brand | Hours vary | Also known as the home of Jumpshot Jesus, Beautiful Demise does in-house screen printing (see them in action when you walk in) – this video captures the brand perfectly. They’re also in the former location of Joe Jackson’s liquor store, which was owned by the local baseball player from the 30s – 50s. Read more about Beautiful Demise here. | 📷: @bdemise

beautiful demise village greenville sc

Van’s Chocolates | The gourmet chocolate shop | Hours: Closed Sun. + Mon // 10 a.m. – 5:30 p.m. Tues. – Sat. | Choose individual truffles + chocolate treats like dipped pretzels and candied ginger, or go with a whole gift box of house-made specialties (it’s okay if it’s a gift to yourself)

van's chocolates greenville sc village

Revival Butchery | The artisan butcher shop + sausage connoisseurs | Hours: Tues. 4 – 8 p.m. // Sat. 10 a.m. – 2 p.m. // Flexible special order pick-up times | Make your next dinner with their specialty meats or 22 house-made sausages (including two vegan varieties) | 📷: @revivalbuchery

revival butchery village greenville sc
Photo by @timsgirl86

Atlas Local Commons | The cozy community event space | Book online | A flexible space perfect for your wedding reception, party, workshop or business meeting | 📷: @atlaslocal

Serendipity Labs in Plush Mill | The flexible coworking space | Membership options | Become a resident member for a dedicated desk, dedicated office, or team room, or sign up for monthly non-resident passes starting at $49/mo. | 📷: @serendipity_labs_greenville

serendipity labs village greenville sc
Photo by @serendipity_labs_greenville

Coastal Crust | The pizza food truck is coming soon to a brick-and-mortar location right next to RockerBelles. 🍕 Check out the gourmet ingredients you can top your pie with. | 📷: @coastalcrustgreenville

coastal crust location village greenville sc

And word on the street is a new outfitters store selling locally-sourced clothing + serving beer is coming to the former space of Shindig Furnishings (who moved locations to Wade Hampton Blvd).

shindig furnishings vacant village greenville sc


And there’s plenty of new business still on the way:

Poe West Hardware & Supply Co. has been historic property at 556 Perry Ave. (in the Village of West GVL), but it’s about to get a huge upgrade. The building will be on its way to becoming Poe West when The Furman Co. breaks ground this fall. Poe West will be a collaborative business complex including office space for creatives, a brewery and restaurant space, and retail, all anchored by an educational tenant. The Furman Co. most recently developed Keys Court on McBee Ave. (you’ve probably been there to check out Yee-Haw Brewing Co. or hit a CycleBar class).

The lowdown on the development:

💸 Cost: ~$9.5 million

⏰ Estimated completion date: Summer 2019

🏢 Size: 56,000 square feet, 5.58 acres (with plenty of parking + community green space)

👥 Tenants: The property is 50% leased already, with tenant announcements within the next 60 days

📜 History: Poe Hardware & Supply Co. was founded in 1876, moved from S Main St. to Perry Ave. in 1964, and remained there until 1992

Property info here.

poe mill village greenville sc
Photo provided by the Greenville County Historical Society
poe west rendering village greenville sc
Site plan by Johnston Design Group, via Upstate Business Journal


New business in the Village has also prompted the city to make public improvements + new zoning regulations, like extending the plaza outside the Anchorage (and adding a new sculpture) + turning Branwood Ave into a one-way, making the area more walkable. New zoning regulations could limit building heights and lessen parking requirements. Read more here.


Back when I started as an intern at GVLtoday, I had never been to the Village. I remember walking down Pendleton on my lunch break + looking at all the vacant buildings, thinking it would be such a perfect mini-downtown if the shops could somehow find new life.

Less than a year later, the street is bustling with new people and a new feeling of community. I couldn’t be happier for our GVLtoday team to call the Village home.

– Kendall