Greenville brand is growing but keeps its roots here

Upstate Business Journal
Coast Apparel, now owned by Delta Apparel, will be opening up its flagship store at 324 S. Main St. by the Peace Center in the next few weeks. The shopping space is about 2,000 square feet, double the size of their two outlets on Augusta Street and Pawleys Island.

The company was founded in 2009 by Greenvillian Chad Odom and his business partner Blayne Henderson. Their products, including shirts, shorts, and headwear (all with the crab logo, obviously) are sold at 30 boutiques in the Carolinas, Georgia and Florida.

After announcing the acquisition of Coast, Delta CEO Robert W. Humphreys said there are plans to “immediately add more Coast retail stores.”

More from GVLtoday
Mayor Knox White says VisitGreenvilleSC estimates we’ve lost 70,000 hotel room nights from events that Greenville could not accommodate without a development like this.
It’s free to attend as the sports network spotlights Greenville and the SEC Women’s Basketball Tournament.
This is the ultimate “what if,” and it’s all in good fun. Which side of Main Street would you choose?
This is a new dining experience from the Papi’s Tacos team.
We sat down with the “Top Chef” team to find out what moments they loved most when filming this season in Greenville.
In honor of Women’s History Month, we’re spotlighting women in Greenville making history through their work happening right now.
Bookmark this guide for a curated list of events taking place each month that we’re most looking forward to.
Sponsored
A 17-room concept at 101 College St. blends historic charm with Art Nouveau design — plus a rooftop bar, restaurant, and speakeasy-style club.