The Landmark Building — Greenville’s tallest building — is getting a $4 million makeover

The Landmark Building will be re-branded back to its original name, the Daniel Building, and will add outdoor seating, landscaping, and and lighting.

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It looks great from up here. | Rendering by by DP3 Architects and SeamonWhiteside

Welcome to Extreme Makeover: The Landmark Building Edition. Greenville’s tallest building — The Landmark Building — is getting a $4 million renovation and will be re-branded to its original name, The Daniel Building.

What are the plans?

Plans for the 25-story building — located at 301 N. Main St. — will be reviewed by the Design Review Board (DRB) on Thursday, Jan. 18 and include:

  • Renovating the plaza + exterior of the parking deck to tie in with Greenville’s Cultural Corridor project
  • Adding outdoor seating, landscaping, and lighting
  • Renovating the lobby with a “mid-century modern design”

Let’s have a picnic. | Rendering by DP3 Architects and SeamonWhiteside

Why “The Daniel Building”?

Originally, the building was named after Charles Daniel — owner of Daniel International Corporation — who built the building in the 1960s.

Landmark Building, meet Daniel Building. | Rendering by DP3 Architects and SeamonWhiteside

When will renovations start?

Renovations will likely start sometime between April and June + will last about one year. According to Gaston Albergotti — president of Dunean Capital Management — “back-of-the-house updates” (think: a new roof + a fire panel) were completed in 2023.

Additionally, Albergotti hopes to attract new tenants + retail concepts to the building with this renovation and says there’s a lot of space available.

Goodbye Landmark Building, hello Daniel Building.

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Stephanie Freeman, born in Greer SC, considers herself a Greenville native. She lives in the historic Overbrook area. As the former GM of Gather GVL, Stephanie is no stranger to this amazing city. In her spare time, Stephanie enjoys spending time with her husband, reading, and relaxing by the pool.