Plus, more city events go ticketless.
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🚎 Free downtown rides

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The game day shuttle is still running. | Photo by the City of Greenville
Greenlink wants to increase ridership on the free downtown trolley by 20% from June to December, and they’re making some changes to achieve it.

“If we can’t pick up another 1,500 people with the trolley on Main Street in six or seven months, then we probably don’t need to have a trolley on Main Street,” Greenlink Executive Director James Keel said, according to The Post and Courier Greenville.

What’s changing?

Starting May 1, you’ll see a streamlined loop running on Main Street with turnarounds at East North Street and Wardlaw Street. The new route no longer serves spots like Unity Park, the library, or West Greenville.

Service times are:
  • Friday: 5-10 p.m.
  • Saturday: 1-10 p.m.
  • Sunday: 1-8 p.m.
You can track arrivals in real time online or using the Transit app and Greenlink’s text alerts.

Why?

The goal is quicker, more reliable service where the action is. Two trolleys will run continuously (no fixed schedule), making it easier to hop on and off between shops, restaurants, and events — even when Main Street is closed to cars.

Asked

How many people rode the weekend trolley from June 1 to December 31 in 2025?

A. 7,975
B. 8,231
C. 9,674
D. 10,345
Take a guess
Greenville Federal Credit Union

Events

Monday, April 13

Tappy Hour | 5:30-6:30 p.m. | Swamp Rabbit Cafe and Grocery | Free

Books Over Drinks with Donna Everhart | 7:30-9 p.m. | M. Judson Booksellers | $35

Tuesday, April 14

Bowling Green Hot Rods at Greenville Drive: Reading All-Stars | 6:45 p.m. | Fluor Field | $9+

Chautauqua Talk: Mother Jones | 7-8:30 p.m. | Hughes Main Library | Free

Adam Sandler Movie Trivia | 7-9 p.m. | Group Therapy Pub & Playground | Free

Wednesday, April 15

Lucy Anne’s Pop-up | 5-8:30 p.m. | Wine House | Free

Paint + Sip: Spring Florals with Vino and Van Gogh | 6:30-8:30 p.m. | HeyDay Sandwiches & Cocktails | $40+

Thursday, April 16

euphoria Spring Fest | Thursday, April 16-Sunday, April 19 | Times vary | Various locations | $105+

Spring Beaded Plant Workshop | 6-8 p.m. | Sun & Soil Plant Parlor | $50

Friday, April 17

Greenville Swamp Rabbits vs. Jacksonville Icemen | 7:05 p.m. | Bon Secours Wellness Arena | $32+

“Steel Magnolias” | Friday, April 17-Sunday, May 3 | Times vary | Greenville Theatre | $35

Maren Morris: “The Dreamsicle Tour” | 8 p.m. | Peace Center | $50+
See our full events calendar
Feature your event here, or make a bigger splash
City of West Columbia

Finance

Planning your financial future just got easier

Presented by Capital City Financial Partners
Capital City Financial Partners team photo
Start securing your financial future with help from Capital City Financial Partners. | Photo by Jessica Roberts Photography
Looking for financial guidance that actually connects the dots? Capital City Financial Partners helps coordinate your taxes, investments, estate, healthcare + income planning — all under one roof.

With a team that includes CPAs, CFP® professionals, and an estate planning advisor, you’ll get advice tailored to your unique situation, not a one-size-fits-all plan.

Getting started is easy, with two complimentary meetings where you’ll receive a personalized retirement “report card” and two custom solutions built around your goals + concerns.

Ready to take the next step? Schedule a complimentary meeting.‡
Make an appointment

News Notes

Announced

Getting a drink at Downtown Alive and Main Street Fridays just got easier. Events are now ticketless, meaning you can pay with a card at beverage stations instead of using drink tickets. Expect faster lines and smoother ordering, but you’ll still need a 21+ wristband.

Number

72. That’s how many Greenville Drive baseball games will air on TV this season, with 15 airing for Boston Red Sox fans on NESN (New England Sports Network) and 57 airing locally on Palmetto Sports and Entertainment (FOX Carolina).

Shop

The Trove is popping up for spring. Shop curated finds by local and regional makers on Fridays, Saturdays, and Sundays from April 24 to May 17, 11 a.m.-5 p.m. You can find the shop near daydrinkers coffee in Sans Souci.

Closed

Pinky’s Revenge Arcade said goodbye to its Taylors Mill location, but it’s not forever. It plans to reopen in Downtown Greer soon.

Plan Ahead

Argh me hearty. Jack’s Shipwrecked Shack is taking over Jack Brown’s in the West End from June 1 to July 31 with tiki cocktails, live music, pirate parties, and a full immersive experience.

Mansion Monday

On North Main near McPherson Park, this custom-built home gives part boutique hotel and part modern brownstone. The four-level mansion boasts a grand foyer, three-car garage with a pet washing station, private elevator, and chef’s kitchen. The showstopper? The expansive rooftop terrace with a built-in grill & bar with skyline views.

Health

Hip or back pain? It’s not always easy to tell. Learn the key signs that point to each, plus simple ways to prevent pain before it starts. From staying active to knowing when to see a doctor, this quick guide helps you stay healthy, mobile, and pain-free long-term.*
The Biltmore Annual Pass Sale is on now. Save $90 on a Biltmore Annual Pass for a limited time, and enjoy perks like exclusive events, discounts, and unlimited Biltmore visits year-round. See how our team spent a day as a Biltmore Passholder.*

Festival

The Appalachian True Heritage Festival comes to Downtown Waynesville, NC with two unforgettable free experiences: “An Evening Under the Arch” on Friday, April 17, 6-9 pm, and “Live Heritage Craft Demonstrations + Vendor Market” on Saturday, April 18, 10 am-5 pm.*

Plan Ahead

Hosting an event? Spread the word to our thousands of engaged subscribers. Explore our business promo portal to find the perfect fit for your budget — from standout banner ads to scroll-stopping social content.

Concert

Live music, family fun + a free festival experience

Presented by Rhythm on the River
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Don’t miss your chance to be part of the fun. | Photos provided by Rhythm on the River
Rhythm on the River is back on Saturday, May 2 at Dolly Cooper Park with a full day of entertainment. The event begins with a 5K and Fun Run at 10 a.m. (registration required), followed by the festival at 11 a.m.

What to expect:
  • Live music from The Travelin’ McCourys, Steve Ray Ladson, and more
  • Local makers + food trucks
  • An expansive KidsZone for family-friendly fun
Reserve your free ticket

The Buy

The Buy Editor Emily here. Recently, I used Embark’s Breed + Health Dog DNA Test to learn more about my dog Meredith (yup, that’s her above).

I didn’t know much about her breed, or how to best care for her. Thanks to Embark’s Breed + Health Dog DNA Test, that’s all changed. I’ve learned Meredith is a mix of American Pit Bull, Australian Cattle Dog, Dalmatian, and that she may be at higher risk for Intervertebral Disc Disease. Now I can take proactive steps to support her health — like keeping her on a balanced diet and opting for a harness over a collar to help reduce strain on her spine.

Try Embark for your dog, discover their unique DNA, and give them the best possible care.
Learn how to better care for your dog

The Wrap

I try my best not to give you FOMO (fear of missing out) because I pack our Plan Ahead with Greenville’s best events each month, hoping you’ll attend them with me. This weekend was a busy one with Southern Roots on Saturday and Tacos n Tequila on Sunday. If you missed them, euphoria’s Spring Fest is next, starting with Sip into Spring this Thursday.
Click Support below to help us out!

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‡Disclaimer: Investment Advisory Services offered through Integrated Advisors Network (“Integrated”), an SEC Registered Investment Advisor. Registration does not imply a certain level of skill or training. Certain Representatives of Capital City Financial Partners are also registered with and offer securities through, APW Capital, Inc., Member FINRA/SIPC, 100 Enterprise Drive, Suite 504, Rockaway, NJ 07866, (800) 637-3211. Capital City Financial Partners is neither affiliated with nor under common control of APW Capital or Integrated.

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