Plus, 10 events happening this week.
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Wellness is in for 2026

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Sauna House was founded in Asheville. | Photo by GVLtoday
From saunas to red light and Pilates to plunges, Greenville’s wellness scene is heating up (sometimes literally). Whether you want to feel stronger, sleep better, or simply slow down, here’s what’s trending in the wellness space and where you can try it.

Contrast therapy

What it is: Alternating between heat (like a sauna) and cold (like a plunge) exposures to stimulate circulation, reduce inflammation, and support recovery

Why it’s trending: Enhances athletic performance + helps with pain relief and overall wellness

Where to find it: Evolve | Brand-new at The Commons, this wellness studio offers contrast therapy, sauna, red light, massage, and fitness classes.

Red light therapy


What it is: Specific light wavelengths to boost collagen, reduce inflammation, and speed healing

Why it’s trending: Non-invasive anti-aging, pain relief, and skin rejuvenation benefits

Where to find it: LaterzaMD | In addition to offering LightStim Red Light Therapy, this new med spa will also open at The Commons in early 2026, offering laser treatments, injectables, fillers, trilift, and sexual health services.

Scalp health

What it is: Scalp treatments, therapeutic massages, clarifying exfoliation, and growth-focused modalities

Why it’s trending: According to the New York Times, this may be the new big beauty trend, with consumers “increasingly fixating on their scalps, turning to head spas, pricey treatments and products to combat thin hair and irritation.”

Where to find it: Solace Flow | This award-winning head spa specializes in scalp treatments, head spa rituals, and hair loss solutions — and offers the ASMR treatments you may have seen while scrolling.
20 more wellness businesses

Events

Monday, Jan. 5

United Community Ice on Main | Monday, Jan. 5-Monday, Jan. 19 | Times vary | Village Green | $12

Craft Club and Open Paint | 6-8 p.m. | Vino & Van Gogh | $5+

Speakeasy Magic Night | 7:30-9 p.m. | New Realm Brewing Co. | $45

Tuesday, Jan. 6

Battleground Carolina Lecture Series with Durant Ashmore | 5:30 p.m. | Upcountry History Museum | $0+

Ladies Mahjong Night | 6-9:30 p.m. | PKL Park | $30+

Wednesday, Jan. 7

The People’s Forum: “What is a Table? Substances and their properties” | 7-8 p.m. | The People’s Tap | Free entry

Thursday, Jan. 8

Lunch and Lit with New York Times bestselling author Rachel Hawkins | 12-1 p.m. | M. Judson Booksellers | $60

Friday, Jan. 9

Mocktails and Masterpieces | 6-9 p.m. | Spoonbill Gallery | Free

Saturday, Jan. 10

Harry Potter and the Goblet of Fire™ in Concert | 1 p.m. | Peace Center | $43+

Conservation Night: Greenville Swamp Rabbits vs. South Carolina Stingrays | 7:05 p.m. | Bon Secours Wellness Arena | $41+
See our full events calendar
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News Notes

Announced

Three Notch’d Craft Kitchen & Brewery is coming soon to the former Iron Hill space on Haywood Road. You can expect craft beers and brewery fare from the Virginia-based business when the spot opens this spring.

Quoted

“This isn’t a goodbye, it’s a transition,” Tipsy Taco said as it closed its Greer location on Wade Hampton Boulevard on New Year’s Eve. The restaurant group partnered with Capri’s Italian Restaurant to open in the space next month. (WYFF 4)

Try This

Kick off the new year by dining local. Dine your way through Restaurant Week, January 8-18, and choose Fresh on the Menu restaurants where each restaurant is committed to sourcing at least 25% of its in-season ingredients from South Carolina farms.*

Mansion Monday

Calling all aviators. There are 20.75 acres for sale on Fork Shoals Road, featuring a unique private airstrip and a spring-fed creek. While it’s not a mansion, the property also features a three-bedroom “bunker-style” home, so you can live there while you develop your own personal airport.

Civic

Looking ahead to the end of 2026, a new firehouse will replace the 75-year-old one on Stone Avenue. Take a peek at the progress.

List

Where does real grate-ness lie? TOWN Magazine compiled a list of Greenville’s best grilled cheeses, from ooey-gooey classics to bold, over-the-top spins.

Read

Have you set your 2026 reading goal? Check out Greenville County Library’s tips for utilizing its resources to help you meet it.

Number

33 million. That’s how many Americans are affected by food allergies, shaping how many experience dining out. The Greenville Journal asked local chefs how they adapt recipes for common allergies and intolerances — from baking and pasta to sauces and aromatics — and what diners should know when ordering or cooking at home.

Coming Soon

GVLtoday is launching The Brief, a weekly business newsletter packed with local news, jobs, events, and promotions. Help us shape it by answering a quick survey. Want the inside track? Only five industry-exclusive launch partnerships are available — email rjohnston@6amcity.com for details.

Finance

New year, new money goals. Capital City Financial Partners is offering complimentary meetings to get you on the right track this year, whether you’re planning on retiring, buying a home, or just want to save more. Schedule a meeting + get your free finance report card.*

Job

Manifesting a new job for 2026? Let us help. Our Job Board has 240,000 active listings across industries like healthcare, education, manufacturing, and information technology. Search open jobs now.

Arts

Did you know? An ArtCard gives you buy-one-get-one-free tickets to local shows, while also supporting MAC’s programs for artists and arts organizations in the community. Learn more.*
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Post of the Day

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📸: @gvltoday

On Friday night, about 5 gallons of Duke’s Mayonnaise were poured on the winning coach of the annual Duke’s Mayo Bowl in Charlotte. We were there, not because we had a dog in the fight this year, but because we love Duke’s that much.

Before that mayo was poured in celebration, it was made right here in Greenville County. The Duke’s factory in Mauldin produces 1.1 million pounds of condiments per day. It’s primarily mayo, but they also make salad dressings, barbecue sauce, ketchup, mustard, relish, and more.
Inside the factory

The Buy

A long puffer vest with sophisticated quilted detailing. It’s under $20 and available in eight different colors.
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The Wrap

I treated myself to a scalp detox at Browning Studio in November, and it was the cleanest my hair has ever felt. Anna even gave me a list of suggested products and when to use them. I feel like it’s all made a huge difference in my hair health. If this is a trend, I’m very happy I hopped on the bandwagon.

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