We're going behind the scenes of Greenville's festival weekends.
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What’s Greenville’s secret sauce?

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All three panelists said volunteers and local philanthropists make their festivals possible. | Photo by GVLtoday
“Every single one of us on this stage works together to make events possible. The collaboration that Greenville’s known for isn’t something that’s new. It truly is the root of Greenville, and it is the secret sauce that makes us who we are.”

That’s how Anna Catherine Miller, the City of Greenville’s tourism administrator, described the teamwork behind Greenville’s signature festivals at the Chamber’s Greenville Greats panel. She joined leaders from Artisphere and euphoria to discuss what it takes to make the city’s biggest weekends happen.
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Collaboration is key, according to these local leaders. | Photos by GVLtoday, euphoria + Artisphere

Fall for Greenville

“Every year, I always make a point to stand in the middle of Main Street and see all of the faces that are walking by. There is something so unique about Fall for Greenville in that you can see every single walk of life walking down the street.” — City of Greenville Tourism Administrator Anna Catherine Miller

euphoria

“Somebody said to me years ago, ‘I can go have dinner with Thomas Keller at Deveraux’s and go sleep in my own bed...’ They can have this amazing experience from these amazing chefs that are visiting our community.” — Founder Carl Sobocinski

Artisphere

“As Greenville’s reputation grows as a great place to visit, so has its reputation as an arts-forward community. Artists want to go where people are buying artwork.” — President + CEO Kerry Murphy
More about each event

Asked

What was the economic impact of tourism (including these events) in 2024?

A. $1 billion
B. $1.5 billion
C. $2 billion
D. $2.5 billion
It was a record-breaking number

Events

Thursday, Oct. 16

Boo in the Zoo | Thursday, Oct. 16-Tuesday, Oct. 28 | 3-8 p.m. | Greenville Zoo | $0+

Harvest Market at TR Farmers Market | 5:30-8 p.m. | Trailblazer Park, Travelers Rest | Free

Moonlight Movies: “Clue” | 7 p.m. | Falls Park | Free

Friday, Oct. 17

Green Monster Mash | 4-8 p.m. | Fluor Field | $8

Opening Night: Greenville Swamp Rabbits vs. Utah Grizzlies | 7:05 p.m. | Bon Secours Wellness Arena | $41+

Clue: On Stage | Friday, Oct. 17-Sunday, Nov. 2 | Times vary | Greenville Theatre | $35

Saturday, Oct. 18

Fall Book Festival | 11 a.m.-5 p.m. | Historic Greer Depot, Greer | Free entry

2025 Gran Fondo Hincapie | Times vary | Hotel Domestique, Travelers Rest | $0+

Celestial presents The Wonderful Wizard of Oz Drone Show | 8:30 p.m. | CCNB Amphitheatre at Heritage Park, Simpsonville | $56

Sunday, Oct. 19

Third Annual Piedmont Pickle Fest | 12-6 p.m. | Carolina Bauernhaus | $13+

Hampton-Pinckney PorchFest | 1-6 p.m. | Hampton-Pinckney Historic Neighborhood | Free

Friday, Nov. 7

Cold Mountain Release Weekend | Friday, Nov. 7-Sunday, Nov. 9 | 12 p.m. | Highland Brewing Company, Asheville, NC | $10+ | Kick off your holiday season with Highland’s much-anticipated annual Cold Mountain Winter Ale release with great music, fantastic beer, and unforgettable experiences.*
See our full events calendar
Feature your event here, or make a bigger splash

Finance

Is your small business ready for the holiday rush?

Presented by Huntington National Bank
A person tapping a credit card surrounded by winter holiday decor.
Whether your business is online, in-store, or both, there are financial tools to help. | Photo via Unsplash
Say bah humbug to holiday stress this season. Huntington National Bank is here to help get your small business ready for the rush with a suite of business products and services.

From tailored financial solutions to expert advice, their team can help boost sales and attract customers both in-store and online. Plus, cash flow tools, mobile banking, and customized credit cards help make this holiday season your best.

Contact their team to start preparing now and enjoy a smooth holiday season.
‘Tis the season

News Notes

Announced

Keith Urban’s show tonight at Bon Secours Wellness Arena is canceled. According to Urban’s team, he is on complete vocal rest due to laryngitis. Tickets purchased through Ticketmaster will automatically be refunded.

Civic

Greenville County residents pushed back against Duke Energy Carolinas’ proposed 9.5% rate hike during a public hearing on Tuesday, Oct. 14. If approved, the average residential bill would rise by about $10 a month starting in March 2026. Duke says the increase would fund grid upgrades and improvements in storm resiliency. (Greenville Journal)

Open

Pastavino is now serving scratch-made Italian dishes — and authentic Maryland crab cakes — at the corner of The Parkway and Batesville (near Publix). The new restaurant from cousins Niko and George Sakellis blends a downtown vibe with suburban convenience on the Eastside. (Upstate Business Journal)

Festival

Bear Shadow is coming out of hibernation. The Highlands music festival will return from May 29 to May 31 at its new home, Ferngrove — a scenic venue that embodies the event’s themes of “music, mountains, mindfulness, and community.” Headliners and ticket information will be announced later this year.

Plan Ahead

Calling all cookie architects and candy engineers — the 2025 Holiday Gingerbread Exhibit needs you. The downtown display at the Residence Inn/SpringHill Suites is seeking 50 bakers (pro, amateur, and junior bakers). Apply by Friday, Oct. 31 for a chance at the $350 grand prize.

Tech

Greenville County Schools has officially rolled out MagicSchool AI for middle and high school teachers. After pilot programs at Rudolph Gordon and Fountain Inn High, the district now allows teachers to use the platform to build quizzes, lessons, and AI tutoring tools. (Greenville Journal)

History

An antique horse-drawn hearse from a 1890s Simpsonville funeral home is getting new life. Conservator Sharon Penton cleaned and stabilized the piece for display in the new exhibit “Beyond Halloween Land: Tim Burton’s The Nightmare Before Christmas,” which opens this Saturday. The hearse will be on view Oct. 28–Nov. 9. (Greenville Journal)

Edu

What do flexible scheduling, in-person Charleston residencies, and leadership coaching have in common? They’re all built into this hybrid program for working professionals. Learn more and apply before Saturday, Nov. 1.*

Biz

Thanks to your nominations, the spotlight is on some truly amazing local businesses. We’re now gearing up for the voting phase of GVLtoday’s Best — sorting, organizing, and making sure everything’s ready to go. Mark your calendar: Voting opens Oct. 20.
Join AFL’s Quality team as a Supplier Quality Technician. In this role, you’ll inspect incoming materials, verify specifications, reject defects, and document results. Learn more + apply.*

Finance

Crush credit card debt with a balance transfer. This card offers nearly two years of 0% interest (into 2027) + cash back perks on additional purchases. Learn more and apply.*
The Messina Group

Plan Ahead

⭐ We’re seeing stars

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All eyes are on chefs Joe Cash and Nico Abello in this new MICHELIN Guide era. | Photos by Table 301 during Chef Nico Abello’s Spotlight Dinner with Chef Joe Cash
We’re less than a month away from The MICHELIN Guide announcing which restaurants made it into the inaugural American South Guide.

While the festivities at the Peace Center on Monday, Nov. 3 are invitation-only — and highly exclusive — you can still celebrate with your fellow Greenvillians for what is likely the biggest night for our food scene in Greenville history.

VisitGreenvilleSC is partnering with New Realm for a viewing party open to all from 6 to 8:30 p.m. Entry is free, and a live stream of the main event will be on the big screen as you indulge in bites from local chefs and sip on beverage pairings.
Why is this so huge?

The Buy

Every Thursday, lululemon adds new markdowns to its We Made Too Much section. This what we’re shopping this week:

🍑 These casual high-rise pants made with “peach-fuzz soft fabric.”
👟 A pair of women’s CrossCity sneakers perfect for walking, running errands, and everything in between.
👜 This canvas mini tote bag that’s marked down by $14.
👚 A ribbed long-sleeved shirt perfect for fall layering.
👖 These men’s Pace Breaker joggers that boast a savings of up to $54.
More worth The Buy

Games

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The fun doesn’t have to end here. After reading the newsletter, head over to our games page. Games refresh with new challenges every day at 6 a.m. from crossword puzzle to Sudoku to themed word search.
Let the games begin

The Wrap

Today’s edition by: Danielle

Last night was Meet the Team for the Swamp Rabbits at PKL Park, which got me in the hockey mood. I also got the scoop that Opening Night on Friday is on the brink of selling out — which means the crowd is going to be electric. I’ll be there. Will you? Get tickets.
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