Morning coffee, afternoon shopping, evening wine — all without leaving NoMa. | Rendering by Redline Design Group
For more than a decade, Greenville’s North Main neighborhood has watched the former “Baby Bi-Lo” site sit largely empty.
“‘Good things come to those who wait’ rings true here,” said City Council member John DeWorken.
What’s coming
Oxford Capital Partners of Greenville and Chicago-based Northpond Partners purchased the three-acre property in April for $6.75 million. Their plan: transform the 40,000-sqft shopping center to fit and serve North Main — a high-end, all-day gathering spot with a mix of retail, dining, and neighborhood staples.
“We’re curating the best names in apparel, home decor, fitness, and dining — including Greenville favorites,” Harrison Horowitz — who also redeveloped The Shops of Overbrook — told the Greenville Journal.
Desired tenants range from a small grocer, bakery, and butcher to a wine bar, coffee shop, and fitness studio.
The plans
Renovations are slated to begin in early 2026, with completion targeted for the fall of that year. The design adds ~4,000 sqft of space while removing the building’s central tower and gabled roofs. Other planned changes include:
Storefront extensions
Facade upgrades
New lighting and signage
Parking improvements
Greenville Mayor Knox White noted the site is a crucial link between downtown and the North Main neighborhood.
“We didn’t want another high-rise apartment project,” White said. “There’s a clear need for quality neighborhood commercial here.”
You can preview designs and speak with developers at a drop-in meeting on Monday, Aug. 26 from 4 to 6 p.m. at the Prisma Health Welcome Center at Unity Park.
Asked
Asked
If you could hand-pick a business for this site, what would it be?
Not much has changed in over a decade. | Photo by Google Maps
So far, you’ve shared your No. 1 desire for this space is a grocery store. Specifically, 36% of you hope a Trader Joe’s will open. Many more called for a Swamp Rabbit Cafe, Walmart Neighborhood Market, or even just said “grocery store.” Other common answers included Ace Hardware, a pharmacy, and a small movie theater.
“Avengers: Endgame” The Exhibition | 10 a.m.-5 p.m. | Upcountry History Museum | $0+ | See original costumes, props, and memorabilia from the Marvel Universe.
Switcharoos Consignment Sale | Friday, Aug. 15-Sunday, Aug. 17 | Times vary | Greenville Convention Center | Free
The Serum, powered by clinically proven Mitopure. | Photo by Timeline
As we age, skin loses the firmness and elasticity that gives it a youthful appearance. A key reason? Skin cells lose energy, hindering essential functions like collagen production.
Beaten Path Co. — a local outdoorsy brand founded in 1999 — opens its first storefront in Sans Souci today. Find it at 2309 Old Buncombe Rd. from 9 a.m. to 3 p.m. on Fridays + Saturdays.
Style and function meet in this meticulously maintained 5 BD, 4.5 BA Parker’s Landing home in the heart of Five Forks. Stop by the open house on Saturday, Aug. 16, from 10 a.m. to 12 p.m. and tour the spacious kitchen, screened-in patio, and fenced backyard — perfect for entertaining guests. See inside.*
Festival
Fall for Greenville needs your help. It’s nominated for Best Fall Festival by USA Today 10Best. Cast your vote + save the dates: Friday, Oct. 10-Sunday, Oct.12.
Answered
Is it safe to swim in the Reedy River? It actually depends. E. coli levels vary by location and weather, but the stretch downtown exceeds state standards ~60% of the time — especially after rain. The biggest culprits: animal waste, leaky septic tanks, and runoff. In short: If you’re going in wade, don’t plunge. (The Post and Courier Greenville)
Outdoors
Greenville’s first neighborhood-scale mountain bike trail is open at Croftstone Park. The quarter-mile, beginner-friendly loop was built in under a year and cost ~$20,000 thanks to a public-private partnership. Officials hope it becomes a model for activating underused spaces in the city’s 40+ pocket parks. (Greenville News)
Environment
That fireball spotted over Greenville in June? It’s now officially the McDonough Meteorite — a 4.56 billion-year-old rock older than Earth. It crash-landed through a Georgia roof and is now on display at the Tellus Science Museum. Scientists say it came from an asteroid breakup between Mars and Jupiter. (WYFF 4 + Greenville News)
High-end boutique salon The Beautiful Co. is looking for a receptionist to join their team. Think you’d be a good fit?See details and apply.*
Featured Deal
Put your business’s message here in as little as two days when you score 15% off your first ad buy on our self-service ad portal. Redeem your discount with code NEW15 at checkout.
Our favorite back-to-school find for college students: an upholstered storage ottoman. Dorm rooms don’t offer much space, so smart storage solutions are a must. This ottoman delivers with a roomy interior and soft teddy velvet fabric — combining function with style.
The fun doesn’t have to end here. After reading the newsletter, head over to our games page. Games refresh with new challenges every day at 6 a.m. from crossword puzzle to Sudoku to themed word search.
The Gran Fondo Hincapie cycling race returns this year, featuring four courses starting from Hotel Domestique on Oct. 18. This year, the NC Department of Transportation will even reopen some Polk County roads that are still closed to traffic following Hurricane Helene, just for the race. The race will raise money for the Polk County Community Foundation.
‡The Serum disclaimer: Based on an 8-week randomized controlled clinical trial of 36 healthy women aged 40 to 65 years.
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