09.29.2023

Today’s Forecast

83º | Mostly sunny | 10% chance of precipitation | Sunrise 7:23 a.m. | Sunset 7:17 p.m.

We really are THAT Greenville

Visit Greenville’s new branding

We agree, this is the life. | Photo by GVLtoday

Visit Greenville is getting a makeover. Since the early 2010s, our beloved Greenville has been branded as “Yeah, THAT Greenville.” At the time, we were competing with 30+ Greenville’s across the U.S.

Now, when people hear the word “Greenville,” we tend to be top of mind, and because of that, Visit Greenville had a thought. What if it switched branding from which Greenville, to why Greenville?

Attempting to evolve visitor marketing to lead with Greenville as the destination, Visit Greenville did some research, and found that Greenville stands on its own without an additional tagline.

Enter Greenville’s new branding campaign: “This is the life, this is Greenville.” Making Greenville a way of life, this new campaign hopes to encourage visitors, new residents, and new business owners that this is the place they should be.

Afraid you’ll miss “Yeah, THAT Greenville”? Have no fear. Although this tagline will no longer be used in marketing materials for the City, it has no intention of retiring it entirely. Maybe all the “YTG” merch will be considered “vintage” soon.

Asked

What year was the “Yeah, THAT Greenville” campaign started?

A. 2011
B. 2012
C. 2013
D. 2014

Take a guess

Events

Friday, Sept. 29

Voyage Music Festival 2023 | Friday, Sept. 29-Saturday, Sept. 30 | Times vary | CCNB Amphitheatre at Heritage Park, 861 SE Main St., Simpsonville | $62.50-$229 | Enjoy multiple stages, festival food, and performances by artists like Khalid and Quinn XCII.
Tetrad’s Fourth Anniversary | Friday, Sept. 29 | 5:30-7:30 p.m. | Tetrad Brewing Company, 603 E. Stone Ave., Greenville | $65 | Dig into a four-course dinner by Chef Ryan Gomez from SOL GVL paired with four Tetrad craft beers.

Saturday, Sept. 30

The Vintage Market of Greenville Fall Extravaganza | Saturday, Sept. 30 | 9 a.m.-3p.m. | The Vintage Market of Greenville, 5500 Augusta Rd., Greenville | Free entry | Shop 32 vintage vendors, sip on coffee, and snack at food trucks.
Oktoberfest | Saturday, Sept. 30 | 11 a.m.-10 p.m. | Pangaea Brewing Company, 115 Welborn St., Greenville | Free entry | Fill your day with Oktoberfest inspired food, games, and beers — dirndl and lederhosen costumes are encouraged and prizes are on the line.

Sunday, Oct. 1

Canning 101 Class | Sunday, Oct. 1 | 2-4 p.m. | The Cook’s Station, 515 Buncombe St., Greenville | $65 | Learn the basics of canning your own food.
Greenville Symphony Orchestra | Sunday, Oct. 1 | 3 p.m. | Peace Center, 300 S. Main St., Greenville | $20-$85 | Conductor Geoffrey Robson leads the symphony with guest artist Andrius Žlabys on piano.

Friday, Oct. 13

Chattanooga Motorcar Festival | Friday, Oct. 13-Sunday, Oct. 15 | Times vary | West Village Chattanooga, 801 Pine St., Chattanooga | $44-$120 | Experience automotive excellence and high-octane excitement at the fourth annual Chattanooga’s annual Motorcar Festival with The B-52s, drifting with Adam LZ, Concours, Mecum Auctions + more.*

Calendar of events here

Click here to have your event featured.

Travel

Experience an imagined post-major event Appalachia

Exterior of The Center for Craft in downtown Asheville, NC.

Pro tip: Bring your hand crafted items to trade in the market. | Photo by Molly Milry

Descend into the basement of Asheville’s Center for Craft to enter Krafthouse: a world imaged by artists where craft is the only way to survive and thrive. Abiding by the rules of the forest, Greenvillians will trade without currency and see, hear, touch + wear what artists have crafted.

Tickets are $15 and include a self-guided tour of the ~30-minute immersive installation experience that runs through Friday, Oct. 13 on Thursdays + Fridays from 5-8 p.m. and Saturdays from 2-4 and 6-9 p.m.

Immerse yourself in Krafthouse

News Notes

Closing

After seven years, Birds Fly South Ale Project taproom and on-site production will end on Tuesday, Oct. 10. Located at 1320 Hampton Ave., the owners said the silver lining is they are able to step away from the “stress of running a business” and have more time to spend with family.

Featured

The Kitchen by Wolfgang Puck — a restaurant in the Greenville-Spartanburg International Airport — is in the running to be named the “Best Airport Grab-And-Go Food” on USA Today’s 10Best list. There are two days left to cast your vote.

Plan Ahead

‘Tis the season to be spooky. Prisma Health Boo in the Zoo will return to the Greenville Zoo for its 37th year. You can trick-or-treat from Wednesday, Oct. 18 to Sunday, Oct. 22 + Wednesday, Oct. 25 to Monday, Oct. 30. Get tickets.

Seasonal

Speaking of spooky... Kroc Fest kicks off on Saturday, Oct. 7 from 11 a.m. to 2 p.m. Located at 424 Westfield St., you can enjoy floating pumpkins, a petting zoo, free fitness classes for kids and adults, trick-or-treating, food trucks, and vendors.

Theater

Centre Stage is turning 40, and wants to celebrate with you. Drop by its Anniversary Birthday Bash on Saturday, Oct. 14 and jam with a live band on the patio + chow down on a slice of birthday cake from 7 p.m. to 9 p.m.

Active

Let’s keep the party going. Soul Yoga Studio Downtown is celebrating its eighth birthday. Stretch it out with a free class on Sunday, Oct. 1 at 25 Delano Dr.

Eat

Have you heard of yogurt clusters? (Think: chocolatey, fruity, delicious.) Here’s how to make them.*

Home

Borrow from your home — not the bank. Your home value could go down anytime; borrow now while it’s high. Calculate your payment.*

Shoutout

Happy birthday to our team member, Emily Dyer. We hope your special day (October 1) is filled with your favorite things in Greenville! — GVLtoday team

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The Wrap

Today’s edition by:
Stephanie

At Visit Greenville’s announcement last night, they fed us, entertained us with live music, and gave us some sweet Greenville swag. I really do love this place.

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