It’s ~~electric~~ euphoric.

euphoria 2025 will take over Greenville for its 20th year

Cheers to Spring Fest. | Photo by GVLtoday

Get ready to eat, drink, and dance for a good cause, GVL. It’s euphoria week. From Thurs., Sept. 15-Sun., Sept. 18, Greenville’s chefs, beverage pros, and musicians will serve, teach + perform for thousands of locals and tourists.

Here’s what you can expect from the four-day festival by the numbers:

40+: Signature events
Large tasting events, intimate musical experiences, food and wine seminars, multi-course dinners + live music concerts are all on the menu for this year’s festival. Didn’t get tickets yet? See what’s still available.

17: Years of euphoria
The festival was founded in 2006 by singer-songwriter Edwin McCain and Table 301 restaurateur Carl Sobocinski.

$3.8 million: Economic impact
The 2018 festival brought nearly $4 million in economic impact to Greenville. The 2021 festival distributed 6,223 tickets — 39% of which came from tourists.

$347,300+: Grants distributed to local charities
Proceeds from the festival are distributed to Upstate charities. Here’s a second figure: 40+ — the number of charities euphoria has supported over the last 16 years. This year’s recipients include A Child’s Haven, Greenville Tech Foundation, Mill Village Farms + The Meyer Center.

Don’t miss your chance to attend. Get your tickets to one of the remaining events.

Share this with the friends you'll be sippin' and snackin' with all weekend long.

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Today

Blues, Brews & BBQ | Mon., Sept. 12 | 4-7 p.m. | Greer City Park, 301 E. Poinsett St., Greer | $30 | Ten at the Top hosts this outdoor networking extravaganza featuring food, drinks + live music.
Noodle Night | Mon., Sept. 12 | 5-9 p.m. | Free entry | The Commons, 147 Welborn St. | Let Golden, Brown & Delicious do the cooking with noodles on the menu. 🍜

Tuesday

Wedding Festival | Tue., Sept. 13 | 5-9 p.m. | Greenville Convention Center | $8+ | Get to know wedding vendors and professionals as you plan your big day. 💍
Gather for the Arts | Tue., Sept. 13 | 6-8 p.m. | Gather GVL | Free entry | Support local artists from Vino and Van Gogh while eating dinner from your favorite booth.

Wednesday

Flywheel Cafe | Wed., Sept. 14 | 5-6 p.m. | Fireforge Crafted Beer, 311 E. Washington St. | Free entry | Celebrate local founders, investors + Greenville’s entrepreneurial ecosystem.

Thursday

Fidelity Investments Moonlight Movies | Thu., Sept. 15 | 5-10 p.m. | Falls Park | Free entry | Watch “That Thing You Do” while enjoying dinner from HipBurger’s food truck. 🎬

Friday

Charlie Wilson and Friends | Fri., Sept. 16 | 7 p.m. | Bon Secours Wellness Arena, 650 N. Academy St. | $89+ | Singer-songwriter “Uncle Charlie” performs hits like “There Goes My Baby.”
Sippin’ in Simpsonville | Fri., Sept. 16 | 6-10 p.m. | Simpsonville Area Chamber of Commerce, 105 W. Curtis St., Simpsonville | $45+ | Treat yourself to a wine tasting + local vendors downtown or register to volunteer for a free ticket. 🍷*

Plan Ahead

Kip Moore | Sat., Oct. 8 | 11 p.m. | Blind Horse Saloon*

We have a monthly guide filled with events + activities you can plan for in advance. Click the button below to bookmark ideas for upcoming date nights, family outings, and time with friends.

For tickets to local and regional events, check out our 6AM Tickets resale marketplace.*

100+ MORE EVENTS

Which Greenvillian is up for an Emmy?

Greenvillians nominated for 2022 Emmy Awards

Alrinthea Carter and stylist at the 2022 Emmy awards.

Alrinthea Carter wore an Amazon dress (with pockets) to the Emmys. | Photo by @jennuinestyle

Trick question: Two Greenvillians are currently up for Emmy Awards.

Meet Alrinthea Carter. Greenvillian, Clemson University grad, Alchemy Comedy Theater performer… and Emmy nominee. Alrinthea joined the writing team for HBO’s “A Black Lady Sketch Show” in June 2021 and is already up for an Emmy.

It’s not lonely at the top. Greenville-born actress + “Succession” star, J. Smith-Cameron also received an Emmy nomination for “Best Supporting Actress in a Drama Series.”

Catch the 74th Primetime Emmy Awards tonight, Mon., Sept. 12 on NBC.

Weather

83º | Scattered thunderstorms | 50% chance of rain

Coming Soon

A downtown self-storage unit — proposed for 320 Falls St. at Camperdown Plaza — was approved by the City of Greenville’s Board of Zoning Appeals. The space, which has been vacant for over two years, would provide storage to nearby apartments, condos + hotels. (Upstate Business Journal)
Evergreen, a local consignment shop promoting sustainability, will open a storefront next month. Keep an eye on its Instagram for an official location announcement soon. 🛍️

Featured

Upstate landscape designer Pearce B Designs will be featured in tonight’s premiere of “Love It or List It” on HGTV. The episode features the NC home of the show’s host, Hillary Farr. Tune in tonight, Mon., Sept. 12 at 9 p.m.

Traffic

Rain, rain, ~~go away~~ caused a delay. This weekend’s weather postponed the overnight installation of the pedestrian bridge over Haywood Road. It will now take place this Fri., Sept. 16 at 9 p.m. In case you missed it, this is part of the Prisma Health Swamp Rabbit Trail extension set to open in December. 🚧

Plan Ahead

Get spooky, GVL. Group Therapy (320 Falls St., Ste. G) will host a costume dance party on Sat., Oct. 29. The event features live DJs, a costume contest, and Group Therapy’s food, drinks, and — of course — mini golf. Get your tickets. 👻

Arts

Greenville artist Sunny Mullarkey has new art on display at the W XYZ lounge at Aloft Greenville Downtown (5 N. Laurens St.) Stop by Thurs., Sept. 15 for an artist’s reception to celebrate the exhibit’s opening. 🎨

Number

9. That’s how many Upstate roadside markets are “Certified SC Grown” — meeting requirements related to quality, sanitation, + location. Learn more about the program. 🥕 (Greenville Journal)

Community

Here at GVLtoday, we aim to bring the most relevant + engaging daily content about Greenville right to your inbox. If you enjoy our newsletter and supporting all things local, consider joining our GVLtoday Membership Program. Membership helps keep our newsletter free and has some cool perks. Learn more + sign up. 📱

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Business

7 questions with Bill Donohue, founder of Emanate Brands

Presented by a GVLtoday Partner

Bill presenting brand activation design ideas to Clemson University staff for their sponsorship presence at this year’s Fall for Greenville. | Photo provided by Emanate Brands

This piece is part of our GVLtoday Q+A series. Do you know someone we should interview? Nominate them here.

We chatted with Bill Donohue, founder of Emanate Brands, about how he is celebrating 25 years of design + branding in Greenville, his perfect day in our city, and more.

Q: Tell us a little about your background and current position.
A: I founded and ran an award-winning, full-service agency as Chief Creative Officer for 15 years before deciding to pursue a role as Director of Marketing on the client side. I missed the entrepreneurial challenge of running a creative firm, and after a few years and much research, decided to open Emanate in 2018. In fact, this year I will be celebrating 25 years of design, marketing, and branding in Greenville.

As CEO and lead creative, running a brand and environmental design firm now combines my passion for design, building, branding, and storytelling.

Q: What is Environmental Graphic Design?
A: Environmental graphic design (EGD) is a multidisciplinary field of design in which the disciplines of graphic design, architecture, art, lighting, landscape, and other fields are utilized as a way to enhance the user experience through the visual translation of ideas in the built environment.

Environmental graphics provide a layered experience in which brand identity, imagery, and sense of place are enhanced through emotional triggers and touchpoints within a spatial experience.

Environmental graphic design can support the architecture or space where graphics provide identification and guide direction, as experienced in a school or office building. EGD can also be the primary focus of the visitor’s experience, as evident in some retail environments or as placemaking for a destination or venue, such as the mural we did for the city on the visitors center in Unity Park.

Keep reading for Bill’s answers on what makes him passionate about his work and more.*

BILL ANSWERS 4 MORE QUESTIONS

THE WRAP

Today’s issue was written by Danielle.

Editor’s pick: Fun fact — I was nominated for five Emmy Awards during my time in local news as a producer and executive producer + while it’s different from the Primetime Awards airing tonight, winners take home the same trophies. My five nominations pale in comparison to the countless nominations for WYFF News 4 Photojournalist Chip Baysden, who won seven this year and needed a hotel luggage cart to help get his hardware to his car. He also won a Murrow Award last month, which is considered the highest award in broadcast news. Talk about GOAT status. 🐐

Missed Friday’s newsletter? We got our first look inside Lewis Barbecue which opens this Wed., Sept. 14.

Connect with us.

Editorial: Kyle Steadings, Danielle Johnson, Jessalin Heins-Nagamoto, Kaylee Holland, Ashlea Hearn, Emily Shea| Send us a scoop, question, or feedback.

Sales: Anne Hazard| Advertise with us.

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