Help rebuild the Upstate community in 2021 through local investments

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Invest differently by investing in local businesses that you know + love through Vicinity Capital | Photo by @james_simpson_photography

It’s almost 2021, and never have we been so ready to “turn over a new leaf” and rethink some things.

Vicinity Capital is helping local-loving Greenvillians rethink retirement savings and investing. Before you doze off though, “rethink” also means making this whole investing thing a lot more interesting.

With as little as $100, Greenvillians can ditch the dumpster fire of 2020 while potentially fanning the flames of growth in both our community + their bank accounts.

Investing differently doesn’t mean rolling your life savings into a single company. With Vicinity, you can start small and still diversify some investment dollars (see how smart you’ll sound?) across multiple local companies with different types of investments .

Instead of reacting to whatever next year brings, with local investing, you can get back in the driver’s seat, building a better Upstate, one microinvestment at a time.

The skinny on debt + equity :

  • Cash Flow: A common type of investment on Vicinity Capital is a Revenue Sharing note. This focuses on sharing in the cash flow of the business through quarterly payments based on their revenue. This is a debt investment with a set payback amount. See examples here and here .
  • Upside: Investments for equity (or future equity) generally focus more on the upside of an investment. Your potential return is based on a successful “exit” (like an acquisition or IPO).

Tips for analyzing risk when investing:

  • Read the risks to learn what challenges your investment may face (with Reg CF, issuers are legally required to publish known risks on their campaign page).
  • Identify your personal motivations for investing, and understand how those motivations align with the businesses you’re interested in investing in.
  • Make calculated decisions – once you understand the risks, compare them to the possible reward + decide if it’s still worth it.
  • Diversity your investments to help protect your portfolio if a deal goes bad, even when investing locally.

All investing carries risk, but Vicinity has a unique commitment to transparency and proximity. Check out Vicinity Capital’s available investment opportunities .

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