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Plan Ahead
🏀 Basketball is our favorite sport
The 2024 SEC Women’s Tournament generated an estimated $18 million in economic impact. | Photo by GVLtoday
Dribble into March — aka basketball season in Greenville. Whether you’re planning to attend the tournaments, enjoy the downtown madness, or you’re looking for something else to do, we’ve got a Plan Ahead full of March events you can’t miss.
SEC Women’s Basketball Tournament | Wednesday, March 4-Sunday, March 8 | Times vary | Bon Secours Wellness Arena | $20+ | Enjoy activations across downtown as this annual tournament returns to our city.
St. Patrick’s Day Parade + Festival | Saturday, March 14 | 10 a.m.-8 p.m. | Downtown Greenville | Free entry | Catch the parade at 10 a.m. on Main Street before the festival takes over NOMA Square.
NCAA Tournament | Thursday, March 19-Saturday, March 21 | Times vary | Bon Secours Wellness Arena | $105+ | The brackets may not be set yet, but they could be broken right here in Greenville as we host the first round of March Madness.
Reedy Reels Film Festival | Friday, March 27-Sunday, March 29 | Times vary | SC Children’s Theatre | $25+ | This three-day festival features films not seen anywhere else, and many times guests can interact with the directors and actors.
Guests explore touch tanks and dive shows at the South Carolina Aquarium, where coastal views and animal encounters make every moment memorable. | Photo provided by South Carolina Aquarium
From sea stars to sharks, there’s something for every ocean lover. Whether it’s a family outing or a laid-back coastal day, this spring break experience offers engaging moments for guests of all ages.
Frequent flyers already knew this. GSP was the Best Small Airport in North America for 2025. It landed five honors in the Airport Service Quality Awards. Based entirely on passenger feedback, the airport also earned recognition for staff, cleanliness, ease of travel, and overall experience. Consider it a five-star sendoff.
Number
$352.5 million. That’s the hotel revenue VisitGreenvilleSC expects in 2026 as Greenville’s tourism industry outpaces many US destinations. Major events — including March Madness, the SEC Women’s Basketball Tournament, Fall for Greenville, and euphoria — are expected to drive higher hotel demand and room rates above pre-Helene levels.
Sports
Grab your ball caps + hot dog money: Baseball is back at Fluor Field this weekend. Collegiate teams from around the country will compete in the First Pitch Invitational, Friday, Feb. 27-Sunday, March 3. Score tickets + view the full schedule.*
Biz
The Greenville Chamber celebrated local leaders and businesses at its 137th Annual Meeting yesterday. Several individuals and organizations took home some hardware for their impact on Greenville. Want more business news? Check out BizBrief.
Open
019 Golfhouse is now open in Greer off Brushy Creek Road. The indoor facility features five bays and is open 24/7. Practice your putt, choose from 35+ virtual courses, compete in leagues, or book a bay to socialize.
Real Estate
What started as a blank-slate townhome became a moody, boutique-style retreat near Paris Mountain. Interior designer Kerry Clare transformed the “vanilla canvas” with rich textures, custom details, and cupgrades that feel high-end without the high price tag. See the before-and-after photos. (At Home)
Eat
Pop the bubbly: Stella’s Bistro and Bobby’s BBQ are teaming up for a Champagne Sunday Supper on Sunday, March 8 at 5:30 p.m. The five-course dinner pairs Veuve Clicquot with dishes like Korean BBQ duck bao and pierogies. Reservations are required.
Beauty
See fewer grays on your hair and beard with a simple spray designed specifically for men: Particle Anti-Gray Serum. It’s effective without dye, coloring, or harsh chemicals. Save 20% off and get free shipping with discount code CITY20.*
Event Spotlight
🧧 Happy Lunar New Year
Don’t miss the lion dancers at 11:30 a.m. and 1:30 p.m. | Photo by GVLtoday
Ring in the Year of the Fire Horse at Sum Bar’s annual Lunar New Year Festival. Enjoy traditional lion dances, kids’ activities, and a vibrant vendor lineup featuring favorites like The Noodle Lady, Local Honey Coffee Co., Mucho Matcha, Boba Yamatr, and Mochibees.
Nearly 2,000 people attended last year’s celebration, making it one of Greenville’s liveliest cultural events.
It’s almost March — yay. But also, what should you wear? Here’s one complete outfit that can carry you through the sometimes chilly, sometimes temperate days of late winter, all under $150 while sales last:
I’m so excited to see Mucho Matcha will be at the Lunar New Year Festival. The picture-perfect matcha lattes are elusive, only available at the occasional pop-up. I daydream about that ube cold foam.
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