Plus, what do Kenya, Milan, and Greenville have in common?
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57º | 65% chance of precipitation

Sunrise 7:32 a.m. | Sunset 5:21 p.m.


Plan Ahead

Where to welcome 2026

GVL_Downtown_at_night_DEC2022
Meet me GVL at Midnight. | Photo by @james_simpson_photography
It’s hard to believe 2026 is just around the corner. Now is the time to make plans to celebrate on New Year’s Eve. We’re here to help with 35+ ways to ring in the new year with your friends and family.

Noon Year’s Eve | 9 a.m.-4:30 p.m. | The Children’s Museum of the Upstate | $5+ | DJ PreK is leading the dance party in the morning with a giant balloon drop when the clock strikes noon.

Around the World NYE at The Pub | 5 p.m. | The Pub for What Ales You | Free entry | Celebrate hourly ball drops with mini toasts and international cuisine.

“Stranger Things” New Year’s Watch Party | Wednesday, Dec. 31 | 7-11:30 p.m. | Social Latitude | $35+ | Get ready to say goodbye to Hawkins and 2025 all at once.

Après-Ski Party | Wednesday, Dec. 31 | 9 p.m. | Camino Wine Merchant | $80 | Grab your festive attire for a late-night dance party, or click the button below for details about the LolaCeli pop-up dinner happening earlier.

NYE at the AC | Wednesday, Dec. 31 | 9 p.m. | AC Hotel | $210+ | Your ticket includes a top-shelf open bar, and a chef-prepared menu with three unique experiences under one roof.
30+ more NYE events

Events

Thursday, Dec. 18

adidas Employee Store Holiday Open House | Thursday, Dec. 18-Friday, Jan. 2 | Times vary | adidas Employee Store | Free | For a limited time, you can enjoy exclusive employee pricing — up to 50% off — on the latest styles, shoes, and gear for everyone on your gift list (open to the public, no reservation or pass needed).*

December Promotion | 6 a.m. | TBC Locations, Piedmont | Free | Let’s sleigh this season — donate blood, unwrap a holiday sweatshirt + $30 in TBC Rewards this weekend.*

Greenville Christmas Market | Thursday, Dec. 18-Sunday, Dec. 28 | Times vary | Grand Bohemian Lodge | Free entry

Holidays at the Zoo | Thursday, Dec. 18-Saturday, Jan. 3 | 4-8 p.m. | Greenville Zoo | $9+

Nights of Lights | Thursday, Dec. 18-Wednesday, Dec. 31 | Times vary | CCNB Amphitheatre at Heritage Park, Simpsonville | $12+

Movie Night: “National Lampoon’s Christmas Vacation” | 5:30 p.m. | The Pub for What Ales You | Free

Friday, Dec. 19

Ugly Sweater Party | 12-9 p.m. | Gather GVL | Free entry

Reedy’s Winter Wonderland | 4 p.m. | Fluor Field | $10+

The 10th Annual Darkest Night | 4 p.m. | Grateful Brew | Free entry

Yuletide at the Bauern | 5-8 p.m. | Carolina Bauernhaus | $10+

K-Pop Winter Wonderland Market | 6-10 p.m. | Camperdown Plaza | Free entry

“The Nutcracker: Once Upon A Time in Greenville” | Friday, Dec. 19-Sunday, Dec. 21 | Times vary | Peace Center | $33+

The Rivertree Christmas | 7:30-9:30 p.m. | Gunter Theatre at the Peace Center | $32+

Saturday, Dec. 20

Judson Mill Holiday Market | 12-4 p.m. | Judson Mill District | Free entry
See our full events calendar
Feature your event here, or make a bigger splash
The Peace Center

Health

Comfort meets clarity

Presented by Oricle Hearing
A hand holding hearing aids.
Oricle Hearing aids can be charged wirelessly. | Photo courtesy of Oricle Hearing
Incredible advancements in hearing aid technology are now more accessible than ever.

Oricle Hearing offers the Rolls-Royce Of hearing aids, designed for comfort and discretion so users can hear clearly without the bulk of traditional models.

Users rave about the sound quality, which rivals that of more expensive models, helping them regain confidence and reconnect with loved ones.

Discover how Oricle is redefining hearing aid accessibility without the hassle of appointments or extensive fittings.
Learn more

News Notes

Traffic

The City of Greenville is planning a road diet for Townes Street between Elford Street and Park Avenue. The project will add a protected two-way bike lane, 20+ parking spaces, and safety upgrades. Work could start this spring, last about two months, and cost roughly $200,000. (Greenville Journal)

Ranked

No. 13. That’s where Greenville ranked on Reader’s Digest’s list of the “16 Best Places to Travel in 2026 for Memory-Making Adventures,” joining international destinations like Brussels, Milan, Seoul, and Kenya, among others.

List

Speaking of accolades, Greenville is among four SC cities — along with Summerville, Beaufort, and Mount Pleasant — that are finalists for Parade Magazine’s America’s Favorite Small Towns. Voters can help decide the winner.

Sports

The Greenville Triumph hired Dave Dixon as its next head coach, bringing ~30 years of experience. Dixon will lead the club as it prepares to move into GE Vernova Park, the new stadium under construction at BridgeWay Station.

Legacy

The Greenville Drive announced that Frank White, the oldest living former Greenville Black Spinners player, died. White was honored at the inaugural Black Spinners Celebration Game in 2022, and he also played for the Kansas City Monarchs during his career.

Travel

Flying from GSP for the holidays? Stay prepared for the holiday rush by packing smart, pre-booking your airport parking to save money + hassle, and arriving at least two hours before your scheduled departure. Less stress, more travel from GSP. For more details, explore our GSP Airport guide.*

Biz

Los Angeles-based City National Bank opened a new Downtown Greenville office in the 1 North Main building, expanding its commercial banking presence in the Carolinas. It now employs ~120 people across its Greenville and Charlotte locations, serving middle-market businesses across the Southeast. (Upstate Business Journal)

Asked

Want in on The Brief, GVLtoday’s new weekly business newsletter? Take a quick ~2-minute survey to help shape it — and if you’re interested in an exclusive launch partnership, email rjohnston@6amcity.com. Only five spots are available, so grab yours before they’re gone.

Number

45,000. That’s how many lights adorn the inside of Biltmore House alone during Christmas at Biltmore®, not counting tens of thousands more outside. Get a sneak peek of Biltmore’s most magical season and see how you could save on an Annual Pass in our Reel.*

Health

Curious about weighted vests? Adding weight can improve endurance and support bone healthbut only when used correctly. Learn more.*

Shop

If you’re a Costco shopper, you know about the $1.50 hot dog. But are you in on these other 10 lesser-known hacks all Costco shoppers should know about? We’re talking deals on everything from travel to tires.*

Fact or Fiction

This popular credit card is offering 0% interest on balance transfers and purchases until 2027, as well as an enticing $250 bonus. Fact. Explore more perks + apply. *
The Peace Center

Shop

Last-minute gift picks

A collection of stamps and the text "Gifts that ship fast."
Including pjs and a fun card game. | Graphic by 6AM City
Behind on holiday shopping? We’ve all been there. These thoughtful gifts should arrive just in time.

Genuine leather wallet | $31.88 | Upgrade their worn-out wallet to this stylish + functional one that boasts RFID blocking technology.

Owala FreeSip | $29.98 | This 4.7-star rated water bottle is loved for its patented FreeSip design.

Herd Mentality card game | $24.99 | This udderly hilarious + family-friendly card game is a perfect stocking stuffer.
More gifts that ship fast

The Buy

A 2026 planner to keep track of your events, to-dos, goals, and more. We love this best-selling weekly option that includes 12 months of monthly and weekly pages for easy planning + scheduling. Or, opt for this flower-adorned daily planner with monthly tabs, metal cover protectors, and a page for expense tracking.
More worth The Buy
GVLtoday Games

The Wrap

I had a wonderful time surprising my mom with her Christmas gift last night at Books over Drinks. We had a chance to hear from Kristine Eckart, the author of “Meet Me at Luke’s,” an illustrated guide to my mom’s favorite show, “Gilmore Girls.”

If you’re shopping for someone who loves books, I included M. Judson events as a local pick in our gift guide, and you don’t have to worry if it’s too late to ship in time.

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