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Greater Winston-Salem

Special Edition

Thank you for supporting GVLtoday. To help keep this newsletter free for our loyal readers, we partner with select organizations for special messages like this one. Today’s newsletter is brought to you by Greater Winston-Salem Inc.

🌆 Winston-Salem is booming — big time

Skyline shots around WS, plus two women walking in a bright tunnel, and a colorful Winston-Salem-themed mural.

You’ll find free wellness activities, live music, events + more throughout the downtown area.

Photos courtesy Greater Winston-Salem Inc.

Have you heard? Winston-Salem, NC is not-so-quietly having a historic decade.

The fast-growing mid-sized city has added 2,000 residents each year since 2010 and emerged as a national hub for medical research and innovation, with growth stretching from downtown new developments to expanding opportunities in healthcare, tech, and higher ed.

All the while, the cost of living has stayed lower than just about anywhere else in the Carolinas.

WS is also the gateway into NC’s wine country, which is becoming something of a national hotspot in its own right.

Between vineyards in the foothills, breweries, galleries, and 3,500+ acres of parks and green space (remind you of anywhere...?), it’s easy to see why this slice of the Triad recently earned a spot on Livability’s Top 100 Best Places to Live in 2025.

Here are a few reasons why the Twin City should be on your summer radar:

🎨 Arts, innovation, and a stacked calendar


Home to six colleges and universities with more than 24,000 students, a walkable downtown featuring 75+ restaurants and 30+ bars and breweries, and a nationally recognized arts scene, Winston-Salem pulses with creative energy.

From the RiverRun Film Festival and International Black Theatre Festival to weekly trivia nights, gallery hops, and live music, you’ll find fun ways to connect with the community year-round.

And if you’ve ever thought about a change of scenery, Winston-Salem is becoming one of the best places in the Carolinas to call home. A few reasons why locals (and recently relocated folks) love it:

đź§Ş A hub for bright minds


At the heart of the city’s growth is the Innovation Quarter: A national center for biomedical research and entrepreneurship.

Hosting 90 companies, 3,600+ workers, 1,800 students, and 1,000+ modern apartments, all connected by 20 miles of scenic greenways, this growing district is a major reason WS’s job growth and job security are among the best nationwide.

👨‍👩‍👧‍👦 Live more outside of work


Whether you’re growing your career, your family, or both, Winston-Salem offers affordability, opportunity, and community — with an endless supply of things to do after your 9-5.

Visit first, and maybe stay a while.
More reasons to love WS

Quiz

WS has several famous titans of industry. Can you guess the current largest employer?


A. Atrium Health
B. Hanesbrands
C. Reynolds American Inc.
D. Truist
Guess the biggest biz

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