This local start up is taking printing into the future.
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Today’s Forecast

44º | 5% chance of precipitation

Sunrise 7:33 a.m. | Sunset 5:51 p.m.


👟 This start up is running into the future

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We’re celebrating Greenville’s start up scene. | Graphic by GVLtoday
Welcome to Founderville, our new monthly series where we shine a spotlight on the innovation taking place in Greenville’s start up ecosystem. Chances are, our average reader hasn’t heard about many of these young companies. We’re looking to change that.

The name comes from our partners for this series, Founderville, a local venture capitalist group backing the next generation of founders.
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The team has grown from what was once a solopreneur organization. | Photo by RunVirt

Elevator pitch


RunVirt is taking a new approach to one of America’s oldest industries: printing. The custom-built production line allows RunVirt to produce race bibs in one of the most cost-effective and energy-efficient ways to date. They are also looking to pursue the newest of technologies with AI and machine learning to develop the concept further.

Click the button below to learn more about the biz, how our area’s entrepreneurial ecosystem has supported their growth, and why they picked the Upstate.
What fuels RunVirt?

Asked

Know of a sexy start up?

Click the button below to submit your picks for future Founderville features.
Who should we be watching?

Events

Friday, Jan. 24

A Black Tie Gala | 6:30-8:30 p.m. | Mauldin Cultural Center | $25 | Mingle with fellow theatre fans as you enjoy small bites and drinks ahead of the Mauldin Theatre Company’s 2025-2026 show announcements.

Greenville Swamp Rabbits vs. Reading Royals | 7:05 p.m. | Bon Secours Wellness Arena | $29+ | Kick off the weekend with some ice action.

Saturday, Jan. 25

Local Book Signing | 5-7 p.m. | SecondStory | Free entry | Shop thrifted books, purchase signed copies from local authors, and engage in conversation with fellow book lovers.

The Greenville Symphony Presents Edvard Tchivzhel conducts Tchaik 4 | Saturday, Jan. 25-Sunday, Jan. 26 | Times vary | Peace Center | $20+ | Enjoy works including the “Overture to William Tell,” “Capriccio espagnol,” and Tchaikovsky’s fourth symphony.

Sunday, Jan. 26

“Jamie Wyeth and the Unflinching Eye” | Sunday, Jan. 26 | 2-4 p.m. | Greenville County Museum of Art | Free | Enjoy a screening of this feature-length documentary about the American artist who painted subjects including John F. Kennedy, Andy Warhol, and Arnold Schwarzenegger — registration required.

Tuesday, Jan. 28

Lucille Ball Talk | 7-8:30 p.m. | Hughes Main Library | Free | Furman history professor Marian Strobel leads a discussion about this iconic actress + comedian.
Calendar of events here
Click here to have your event featured.
Ethos Veterinary Health

Festival

Roadtrip: Spend a frosty weekend in Haywood County

Presented by Visit Haywood
A series of images including a man making an ice sculpture, a child sledding down an ice luge, a group of people posing in front of a fire and ice sculpture, and a child on an adult's shoulders looking at an ice sculpture in downtown Waynesville, NC.
What’s cooler than being cool? Ice sculptures. | Photos provided by Visit Haywood
Has winter put you in full hibernation mode? Embrace the chill with a weekend getaway to the Visit Haywood Ice Festival, happening throughout Haywood County, NC on Thursday, Jan. 30 through Sunday, Feb. 2.


The coolest part? All you have to do is make the 90-minute trip because we’ve got your itinerary set:

  • Stay in a cozy cabin, B&B, or hotel offering special discounts for the weekend.
  • See a Cool Jazz Concert + the Cataloochee Ski torch run on Thursday night.
  • Take an Ice Stroll through downtown Waynesville on Friday from 5-8 p.m. to see fire performers and cutting-edge ice sculptures, shop at small businesses, and enjoy cozy food + drink specials.
  • Experience live ice carving, Lumberjack team demonstrations, interactive ice sculptures, food trucks, a s’mores station, and more at the Maggie Valley Ice Festival on Saturday from 4-9 p.m.
This is just the tip of the iceberg. See the full event schedule and purchase tickets ahead of time to save.
More ways to chill

News Notes

Health

Prisma Health announced access to outpatient behavioral health services will triple when its Behavioral Health and Wellness Pavilion opens on Monday, Jan. 27. The $3.7 million facility on the Greenville Memorial Hospital campus will offer five specialty day treatment programs, including a first-in-SC program for women during pregnancy and postpartum. (Greenville Journal)

Coming Soon

Last May we broke the news that pizza restaurant Cugino Forno will take over the former Tanner’s Big Orange space, and now we’re getting a peek at what the restaurant will look like. (Greenville Journal)

Development

Speaking of new design renderings, two Pendleton Street buildings in the Village of West Greenville are on the City of Greenville’s Project Preview Meeting agenda for Tuesday, Jan. 28, including plans to build a covered outdoor patio for dining al fresco. See what other projects will be previewed.

Outdoors

Meet Reedy River Meadow, a new space from local conservation group Friends of the Reedy River, that will be filled with native plants to support pollinators, local wildlife, and water quality along the river downtown near Linky Stone Park.

Cause

Over the past two decades, euphoria has supported 45+ organizations that provide sustenance to those in need, educate through the arts, or aid children. Applications are now open for the festival’s 2025 grants. Apply by Wednesday, March 12.

Number

114 tons. That’s how much salt City of Greenville public works crews spread between 6 p.m. on Tuesday and 12 p.m. on Wednesday to help clear the icy roads. The team also used 1,500 gallons of brine + 200 pounds of ice melt.

Try This

If your New Year’s resolutions involve improving your finances, this one’s for you. Greenville Federal Credit Union recently shared seven realistic and attainable financial goals to consider in 2025, plus actionable ways to get started now. Master your money.*

Travel

Skip expensive airline tickets + opt for a fun and affordable family road trip instead. With Outdoorsy, you can rent an RV for as little as $47 per night. Learn more.*

Wellness

How to sleep better in 2025

Presented by Beam Organics
An arm reaching for a bag of brownie-flavored Beam Dream drink mix behind a pile of brownies and chocolate and a mug of the drink mix.
Up your sleepy-time mocktail game with this fan-favorite brownie batter flavor. | Photo provided by Beam Organics
Feeling drained, unfocused, and irritable after a restless night without sleep? We’ve been there.

But did you know long-term, poor sleep can lead to serious health risks?

Enter: Beam Dream, a delicious nighttime drink with CBD, magnesium, melatonin, and other natural ingredients clinically proven to promote deeper sleep and refreshed mornings.

The best part? Use code 6AM at checkout to save up to 40% on this guilt-free addition to your bedtime routine.
Sweeter dreams this way

The Buy

The internet’s favorite lip balm: Laneige’s Lip Sleeping Mask, which quenches dry lips overnight like magic. Try Laneige’s partner product, the Lip Glowy Balm, for the same moisturizing benefits on-the-go throughout the day.
More worth The Buy

The Wrap

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Tomorrow is a big day for a pair of my favorite local businesses: Mountain Goat is celebrating four years in business + The Village Grind is celebrating 10 years in business.

Swing by both shops for specialty menu items + giveaways.
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