Plus, tigers coming to the Greenville Zoo?
 
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🚲 Invest Local: Boyd Cycling
Scenes from inside Boyd Cycling's headquarters, including people working on bike wheels.
Boyd Cycling aspires to make the most durable and functional performance wheels on Earth. | Photos by Boyd Cycling
For our next installment of Invest Local — a series in which we shine light on ways Greenvillians can invest their time, talent, and treasure, locally — we’re showcasing Boyd Cycling, located here in the Upstate.

Valued at $6.2 million, Boyd Cycling has been building high-quality bike wheels for more than 15 years. Think: Wheels to brave roads, tracks, mountains, gravel, and cyclocross courses. Now, the biz is gearing up to go worldwide.

The vision

Professional-cyclists-turned-entrepreneurs Nicole and Boyd Johnson co-founded Boyd Cycling in 2009 as an “all things cycling” company. The duo met through racing, got married, and have been building their business ever since.

At first, they sold everything from bike frames to accessories. But in 2011, they went all-in on wheels. They designed their own rims and hubs + launched their in-house product line in 2013, gaining national acclaim. Psst... all wheels are built in Greenville.

Bikers pedaling on a road wearing Boyd Cycling gear.

Through Vicinity, you could help take this Greenville business worldwide.

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Photo by Boyd Cycling

In 2021, Boyd Cycling started Olive Manufacturing Group, an aluminum rim manufacturing company based in Greenville. And in early 2024, it acquired German carbon rim manufacturer Munich Composites and created twin capabilities in the US. Why? To acquire their patented, innovative carbon weaving technology and onshore foreign manufacturing jobs to the Upstate.

Investment opportunity

With the brand established, technology developed, and opportunity identified, Boyd Cycling is shifting gears and taking its well-known US company worldwide. The goal: Become a global leader in premium wheels and give our community a chance to participate in that growth.

Explore the investment and learn about other local opportunities with Vicinity.
Invest in the Upstate
Asked

Where are you taking your wheels?

A. Work or school
B. Paris Mountain State Park
C. Prisma Health Swamp Rabbit Trail
D. Conestee Nature Preserve
E. Somewhere else
Tell us where you ride
 
Events
Monday, Aug. 26
Tuesday, Aug. 27
Wednesday, Aug. 28
  • Lunchbox Learning | Wednesday, Aug. 28 | 12-1 p.m. | Upcountry History Museum | $0-$12 | Learn how electric cooperatives transformed rural SC from USC’s Dean of the College of Arts and Sciences.
  • Silent Book Club | Wednesday, Aug. 28 | 7-8 p.m. | The People’s Tap | Free entry | Settle in with a beverage and a cozy spot for an hour of silent reading.
Friday, Aug. 30
  • Earl Scruggs Music Festival | Friday, Aug. 30, Saturday, Aug. 31, Sunday, Sept. 1 | Times vary | Tryon International Equestrian Center | $80-$650 | Spend Labor Day Weekend jamming to bluegrass, Americana, and roots with artists like Tanya Tucker, Old Crow Medicine Show, Marty Stuart + more (psst: children 12 and under free with a GA ticket).*
Calendar of events here
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Lincoln Property Company
 
News Notes
Open
  • The Prisma Health Roger C. Peace Adaptive Sports and Wellness Center is now open at Unity Park (157 Welborn St., Ste. B10). The center aims to help Greenvillians with health issues find accessible fitness programs, like adaptive yoga + cycling, recreational therapy, and bike rentals.
Announced
  • Lions and tigers and… well… tigers, oh my. The Greenville Zoo could soon be home to Sumatran tigers after the zoo’s foundation asked legislators for $7 million to build a tiger exhibit. These furry friends are endangered, with only ~400 in Indonesia on protected reserves. (The Post and Courier Greenville)
Real Estate
  • Just another Mansion Monday. Located at 316 Stonebrook Farm Way, this five-bedroom, five-and-a-half bathroom house boasts a wine room, a media room, a second floor office with a lake view, and two two-car garages (one of them is even heated.)
Number
  • $5,000. That’s how much nonprofit The Greenlaw Foundation donated to nonprofit Friends of the Highlanders during a ceremony at Greenville County Vietnam Veterans Memorial last week. Both organizations provide services to veterans in need. (Greenville Journal)
Shop
  • The Children’s Museum of the Upstate chose six young entrepreneurs to display their wares in the gift shop through the end of September. The entrepreneurs range from 8 to 15 years old, and sell goods like custom sunglasses, crocheted animal keychains, and handcrafted suncatchers. Consider us impressed. (Greenville Journal)
Try This
Featured Job
  • Executive recruiting firm Kester Search Group is hiring a full-time Director of Sales and Business Development who will help drive new business in medical device, healthcare technology, dental, and diagnostic industries across the U.S. This role has a competitive base salary, plus uncapped commissions and bonuses. Learn more + apply.*
 
Edu

🐅Won’t you take me to funky Tiger Town?

Here’s an update on SC’s first College of Veterinary Medicine at Clemson
GVLtoday Clemson Vet
We’re yearning for some learning. | Rendering via Clemson University
We’re less than two years from the first class of 80 students at Clemson University’s College of Veterinary Medicine, which will open in 2026. ICYMI, this is the university’s first professional school and the first-of-its kind program in SC.

Dean Steven Marks told Greenville Journal, “They’re [Clemson] a well-established agricultural-based university and they’ve always felt like they were missing a college of veterinary medicine.”

Next steps

The school can’t officially enroll students until it receives a letter of accreditation (called the Letter of Reasonable Assurance) from the American Veterinary Medical Association Council on Education. Marks said the letter is expected to arrive in 2025.

In addition to finalizing the curriculum and hiring facility + staff, Stacia Harris — the marketing and communications director — is tasked with promoting the new school. “I’ve been overwhelmed by how enthusiastic and supportive folks have been,” Harris said. If you’re so inclined, feel free to tell your friends about it, too.
Roar for more
The Buy

The Buy 8.26.24 (Affiliate)
An Amazon Essentials men’s long-sleeve poplin shirt, currently 55% off for Labor Day. Stock up on this wardrobe basic in classic patterns and colors (think: French blue, washed black, and blue-white checked).
Shop Amazon's Labor Day sale
 
The Wrap
 
Stephanie Freeman.jpg

Today’s edition by:
Stephanie
From the editor
After my last wrap about my trip to LA, we’ve had several readers ask why Breeze Airways flights seem to be discontinued from GSP. Don’t worry, we asked.

GSP told us “Breeze Airways launched seasonal routes this summer, and we anticipate its return in Spring 2025, along with the possibility of new markets with the airline.” Just keep your eye out for the schedule, and happy travels.
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