Meet GVL’s newest taproom 🍻

The People’s Tap opening in Greenville, SC

Interior of The People's Tap in downtown Greenville, SC.

Meet The People’s Tap. | Photo by Julia Belcher

The People’s Tap (250 Riverplace, Ste. B) officially opens its doors (and taps) tomorrow, Saturday, Jan. 7 at 12 p.m.

Located just off the Prisma Health Swamp Rabbit Trail and the Reedy River, Greenville’s newest taproom is all about giving the people what they love.

Here’s what to know before you go.

Julia Belcher and Jennifer Lion posing with beer at The People's Tap in Greenville SC — Julia (left) and Jennifer, friends + founders of The People’s Tap. | Photo via Julia Belcher

Founded in friendship

It was two people and a 10-year friendship that started The People’s Tap. Greenvillians Julia Belcher and Jennifer Lion both dreamed up their taproom four years ago.

The two, who both have experience in the local beverage industry — Jen worked at Double Stamp Brewery and Julia worked at The Eighth State Brewing Company — wanted to offer a space where everyone can be comfortable, whether they’re stopping in before a show at the Peace Center or coming off a bike ride from the Prisma Health Swamp Rabbit Trail.

Patrons inside The People's Tap in Greenville SC — What the people want is what the people get. | Photo by Dan Johnson

For the people

Co-owner Julia says the focus of The People’s Tap is engagement, and the beers it offers are based on votes. At any point, the menu could feature local breweries like Pangaea Brewing Co. and Southernside Brewing Co., regional breweries, and global names like Michelob Ultra.

You’ll be able to vote up or down whether or not you liked what you ordered and will see the results live on a large screen behind the bar. Votes determine which beers stay, and which go to make room for more. Non-beer drinkers will find a variety of wines.

Feed the people

While the taproom won’t offer food options in-house, food delivery from Papi’s Tacos and The Lazy Goat will be available, and local food businesses like basta. bakery will be popping up from time to time.

Are you a food biz interested in popping up at The People’s Tap? Let Jen and Julia know.

Click below for more on the future (think: outdoor seating) and to see more photos.

PINTS FOR THE PEOPLE

Click here to have your event featured.

Friday, Jan. 6

Wild Things: The Art of Maurice Sendak | Friday, Jan. 6-Sunday, Jan. 8 | 10 a.m.-5 p.m. | Upcountry History Museum, 540 Buncombe St., Greenville | $0-$12 | Experience the fantastical imagination of “Where the Wild Things Are” author and illustrator Maurice Sendak as you explore 50+ pieces of original artwork.
Live Music: Jonathan Stephens | Friday, Jan. 6 | 5-8 p.m. | Gather Greenville, 126 Augusta St., Greenville | Free | Grab a bite and a sip from a Gather GVL vendor and enjoy jamming to singer songwriter Jonathan Stephens.
January First Friday | Friday, Jan. 6 | 6-9 p.m. | Greenville Center for Creative Arts, 101 Abney St., Greenville | Free | View exhibitions in the Main Gallery and Community Gallery, meet the GCCA studio artists, buy local art, and participate in special family art activities.
An Extraordinary Tasting Adventure | Friday, Jan. 6-Saturday, Jan. 7 | 12-5 p.m. | VICARIO Distillery and Farm, 800 Old Jones Rd., Greer | $15 | Enjoy a tasting and explanation of the herbs and fruits grown on Vicario’s farm to create its award-winning liqueurs and gin.*

Saturday, Jan. 7

Monster Jam | Saturday, Jan. 7-Sunday, Jan. 8 | Hours vary | Bon Secours Wellness Arena, 650 N. Academy St., Greenville | $20-$70 | See monster trucks like Earth Shaker, Megalodon, and Wrecking Machine battle it out at this competition.
Swamp Rabbits Watch Party | Saturday, Jan. 7 | 1 p.m. | Tetrad Brewing Co., 603 E. Stone Ave., Greenville | Free | Watch the Greenville Swamp Rabbits take on the Jacksonville Icemen at this watch party.

Sunday, Jan. 8

Sunday Brunch Market | Sunday, Jan. 8 | 11 a.m.-2 p.m. | Greer City Park, 301 E. Poinsett St., Greenville | Free | Close out your week by shopping and eating local at this monthly brunch market.

Monday, Jan. 9

Geoff Tate’s Big Rock Show | Monday, Jan. 9 | 7:30 p.m. | Peace Center, 300 S. Main St., Greenville | $40 | See Grammy-nominated singer songwriter Geoff Tate of the metal band Queensrÿche, which has sold 20 million albums worldwide.

Tuesday, Jan. 10

Trivia | Tuesday, Jan. 10 | 7:30 p.m. | 13 Stripes Brewery, 250 Mill St., Ste. PW3101 Dock, Print Works No. 3, Taylors | Free | Play two rounds of 10 questions for the chance to win prizes in first, second, third, and second to last place.

We have a calendar filled with events and activities you can plan for in advance. Click the button below to bookmark ideas for upcoming date nights, family outings, and time with friends.

100+ MORE EVENTS

Weather

57º | Mostly sunny | 10% chance of rain

Opening

Kroc Center Greenville (424 Westfield St.) will celebrate the grand re-opening of its newly renovated fitness center on Sunday, Jan. 15 from 2-5 p.m. Enjoy new fitness equipment, bounce houses, refreshments, and the chance to win a free one-year membership at this free event. 👟

Traffic

The McDaniel Avenue bridge is on track to reopen this spring. Located between Ridgeland Drive and Woodland Way by Cleveland Park, the bridge’s new structure will have better pedestrian safety railings and no weight restrictions. (The Post and Courier Greenville)

Older Adults

Feed & Seed Co. (701 Easley Bridge Rd., Ste. 6010) is offering Senior Discount Days. Today, Friday, Jan. 6, and the first Friday of each month — shoppers 65 and older get 10% off market items (think: fresh produce) and prepared items in the café. Visit Feed & Seed Co.’s website for hours and more info. 🥕

Number

$50,000. That’s how much two Greenville startups received from the South Carolina Research Authority. Electric motorcycle manufacturer Real Motors Inc. and carbon technology business Soil Economy LLC. each received $25,000 project development fund grants. (Upstate Business Journal)
$25,000. That’s how much Fuller Group Founder and Principal Bill Fuller gave to the Greenville Tech Foundation. The funds will endow a scholarship for architectural engineering technology program students. Fuller Group is a local structural engineering and building design firm. 🏢 (Upstate Business Journal)

Plan Ahead

Love local literacy? Don’t miss the Southern Author Expo at the Hughes Main Library on Saturday, Jan. 21 from 10 a.m.-2 p.m. Meet and greet local and regional authors like Greenville’s Elizabeth Sumner Wafler and hear from featured speakers like New York Times best-selling author Wiley Cash. 📚
Support Upstate International and First Things Foundation through a Georgian dinner experience at Keipi (1320 Hampton Ave. Ext.) on Sunday, Jan. 22 or Thursday, Jan. 26. Indulge in a feast of authentic Georgian cuisine, like Khachapuri (think: bread boat). Learn more and purchase tickets. 🇬🇪

Stat

1 in 5. The number of women who experience an anxiety or substance use disorder during pregnancy or postpartum — but less than 20% get treatment. While working to change that, MUSC Health’s Constance Guille, M.D., had a surprising discovery that launched a treatment-connecting screening program. See how the discovery is helping women.*

Biz

Ready to take your big ideas to the next level? Garner interest from potential investors and stakeholders with sophisticated software design + digital services made easy by The Worthwhile Company (think: mobile apps, customer experience mapping, data visualization). Schedule an appointment to see how Worthwhile can transform your company.*

Seasonal

Don’t let chilly temperatures keep you from going to outdoor sporting events or enjoying local hiking trails. Stock up on HotHands Hand Warmers + keep the feeling in your fingers all season long. Or try this rechargeable electric hand warmer with three different heat levels.*

Content marked with an * is brought to you by our advertising partners and helps make this newsletter free.

Which label wins? You decide.

Vote on the winning design for Tetrad Brewing Co.'s beer label design contest.

Which label has you vote? | GIF by GVLtoday, labels via @tetradbrewingco

After receiving 20+ submissions, Tetrad Brewing Co. has selected the final four designs for its Puck N Hoppy IPA label design contest.

Each design is posted in the Tetrad Brewing Co. taproom (603 E. Stone Ave.) and you’ll have the chance to vote for your favorite through Thursday, Jan. 12. Each designer will take the ice at the Greenville Swamp Rabbits game on Friday, Jan. 13 and the winner will be revealed.

What’s the grand prize?

$250 Tetrad Brewing Co. gift card
Four four-packs of the Puck N Hoppy IPA with the winning label
First label off the production line framed
Swamp Rabbits VIP experience with four center ice tickets, seats on the team bench during warm ups, and a parking pass

THE WRAP

Today’s issue was written by Kyle.

Editor’s pick: I’m so excited for The People’s Tap opening this weekend. After getting a sneak peek of the menu this week, I’m hoping to try Southern Growl’s Citrus is the Soul of Wit and Liability Brewing’s Sunflowers Will Grow. Cheers, GVL.

Missed yesterday’s newsletter? Here are places to sip around Greenville for Dry January.

Connect with us.

Editorial: Kyle Steadings, Danielle Johnson, Erin McPherson, Emily Shea, Jessalin Heins-Nagamoto, Dayten Rose, Sarah Leonhardt, Katie Smith| Send us a scoop, question, or feedback.

Sales: Anne Hazard| Advertise with us.

Content marked with an * was created in partnership with 6AM City’s advertising partners. Paid content helps keep this newsletter free. 6AM City may also receive a commission on purchases made through affiliate links in this newsletter.

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